04 ago
|
Italian Ministry of Education, University and Research
|
Italia
04 ago
Italian Ministry of Education, University and Research
Italia
Politecnico di Milano invites applications for a research role focusing on consumer behavior in innovative supply contexts, analyzing the cognitive and emotional determinants of purchasing decisions. The work uses a multi-method approach, integrating self-reported, behavioral, and objective measures of individual reactions to refine interpretative models of purchasing behavior and the consumer experience.
Applicants, including Italian or foreign scholars, with a PhD or equivalent qualification,
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📌 Consumer Responses to Marketing Stimuli: Real & Digital (Italia)
🏢 Italian Ministry of Education, University and Research
📍 Italia