Main activities
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- Master and formalize the Brand Maintenance and Animation Lifecycle strategy (the frequency of changes), innovation themes, product content, services aligned with Brand positioning.

- Define the economic data by interfacing between Product Animations (volumes & selling prices)

- Coordinate launches until full profitability for all geographical areas and over the entire lifecycle.

- Animate a cross‑functional working group including decision‑making meetings with specific insights about customer needs to ensure consistency in definition & implementation.

- Conduct competitive research & diversity (commercial) studies to identify trends.





- Define new product features to be tested by technical departments. xysqume

- Continue with Product Referential teams, design technical definitions for new Marketing‑Product objectives. Respect specific costs & timing targets Ensure follow-up of mid‑life launch projects

Behavioural skills

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- Leadership

- Creativity, curiosity & initiative

- Dynamism & Enthusiasm

- Like to work in a team

- Intercultural open‑mindedness

Technical skills

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- Fluent in English

- Project Management

- Digital

- Excell

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📌 Brand & Product Lifecycle Lead (Piemonte)
🏢 Groupe Psa
📍 Piemonte