About the Role

Digital Consultant - As a Digital Consultant at dentsu, you will help clients reach their business goals by managing digital performance strategy and execution across key channels.

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You will own campaign planning, execution, optimisation, and reporting while acting as a key digital point of contact for clients. The role includes managing performance marketing initiatives across paid search, paid social, and display performance campaigns.

Key Responsibilities

- Plan and execute paid search, paid social, and display performance campaigns, ensuring effective time and project management.
- Interpret data to supervise programmatic strategies and generate actionable insights for reporting.
- Oversee end‑to‑end campaign processes: brief analysis, strategy definition, media budget allocation, vendor negotiation, media planning and booking, creative delivery, account setup, keyword and copy creation, daily optimisation, and reporting while coordinating with internal teams.
- Maintain a strong focus on client KPIs, proactively identifying opportunities to meet and exceed targets, even under tight deadlines.
- Act as one of the digital focal points for clients on all digital marketing activities and trends, demonstrating excellent communication skills.
- Ensure best practices and drive innovation across digital initiatives by identifying improvement opportunities.




- Coordinate and motivate the team with the digital manager, fostering a positive work environment.
- Build strong relationships across client management and cross‑channel teams, ensuring seamless communication.

Requirements
- Bachelor’s or Master’s degree in Communication or similar fields.
- 2+ years of experience managing digital advertising campaigns with limited supervision.
- Proficient in search and social advertising platforms: Google Ads, Bing, Meta, TikTok, LinkedIn.
- Expertise in DSPs such as DV360 and Adform is a plus.
- Solid knowledge of display performance media vendors and technologies.
- Proficient in Microsoft Office, especially Excel, PowerPoint, Word, and Outlook.
- Knowledge of conversion‑rate optimisation techniques and familiarity with Ad Serving and Analytics tools.
- Strong data interpretation skills and financial acumen, able to prioritise tasks and execute against goals.
- Excellent written and spoken English.
- Strong customer‑service orientation, balancing multiple priorities with professionalism.
- Proficiency in campaign financial reporting in AdBox/NetBox.

Pay Range

Salary range: €28,000 – €35,000, CCNL Commercio – 2nd Level or 3rd Level. Compensation will be determined based on skills, experience, and internal equity.

Location & Contract

Rome – Tempo pieno, Permanent contract, Hybrid position. xysqume

Equal Opportunity Statement

We are committed to equal opportunities for all applicants.

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📌 Digital Consultant (Roma)
🏢 Dentsu Tech&Services
📍 Roma