ph3Responsibilities /h3 ul liSupport the design, implementation, and continuous improvement of loyalty programs and customer engagement initiatives across online channel /li liAssist in designing and refining the online loyalty program, including objectives, mechanics, reward structures, and feasibility assessments (economic and technical) /li liSupport the continuous evolution of the loyalty strategy through benchmarking, customer insights, and analysis of engagement trends /li liCollaborate with Snai Commercial team to define a unified strategy for engaging the online customer base /li liAct as a contributor to the Loyalty Agile Team, supporting backlog refinement, requirement finalization, and prioritization of activities for planning, testing, and delivery /li liCoordinate with internal stakeholders (Product, IT, Marketing, Responsible Gaming, Legal, Compliance) to support requirement definition, implementation, and launch activities /li liAssist in defining and executing online program launch and communication plans with the Marketing team, ensuring alignment with broader brand and commercial goals /li liSupport the planning and execution of awareness and engagement campaigns across online channels, collaborating with the Marketing team to maximize reach and impact /li liTrack loyalty program KPIs (engaged customers, loyalty transactions, premio spending, CSI)



and suggest actionable improvements /li liMonitor the evolution of program resources (e.g. points fund, bonus allocation) and contribute to strategies to mitigate risk and maximize effectiveness /li /ul h3Requirements /h3 ul liPrevious experience in digital loyalty, customer engagement, CRM, CVM, marketing, or product‑related roles, preferably within online gaming, betting, entertainment, e-commerce, digital platforms, or other highly regulated and data‑driven industries /li liStrong organizational and coordination skills, with the ability to manage multiple projects and stakeholders simultaneously /li liAnalytical mindset, with experience in customer behavior analysis, campaign performance tracking, and KPI reporting /li liStrong problem‑solving skills and attention to detail, with the ability to translate insights into actionable initiatives /li liExcellent communication and collaboration skills to work effectively across cross‑functional teams and contribute to executive‑level reporting /li liProactive, structured, and execution‑oriented, with the ability to contribute to both strategic planning and day‑to‑day delivery in complex, fast‑paced environments /li liFluency in English is required; knowledge of Italian or additional languages is considered a plus. /li liDegree in Economics, Business Administration, Marketing, Management, Engineering, or a related field /li /ul /p #J-18808-Ljbffr

📌 Loyalty & Engagement Associate Manager (Milano)
🏢 Jobtailor
📍 Milano