Experteer Overview As Refrigeration Marketing Offer Manager, you shape and commercialize Eliwell's refrigeration portfolio. You'll translate market insights into compelling value propositions, GTM plans, and enablement actions, working with sales, product management, and technical teams to ensure relevance and differentiation. You drive the offer lifecycle across cabinets, counters, cold rooms, condensing units, racks, and connected monitoring solutions. This role combines market-driven strategy with cross-functional execution to grow the portfolio and impact across markets.
Retribuzione / Benefits Manage the refrigeration offer portfolio across its full lifecycle from market assessment to phase-out
Define value propositions, offer positioning, and segment focus for the refrigeration range
Analyze market trends, customer needs, and competitor activity to identify growth opportunities
Translate insights into actionable recommendations for offer development and commercial focus
Support development and execution of go-to-market plans for new offers and portfolio updates
Coordinate with cross-functional stakeholders to align on launch priorities and messaging
Monitor offer performance using data-driven insights to refine positioning and actions
Contribute to continuous improvement of offer management, launch processes, and cross-functional collaboration
Responsabilità Bachelor in Engineering or related field
Experience in product marketing, offer management, product management, or segment marketing, preferably in refrigeration, HVAC/R, controls, electronics, or industrial technology
Ability to translate technical features into customer-focused value propositions and commercial messaging
Familiarity with portfolio lifecycle management, product launches, and cross-functional coordination
Strong understanding of market analysis, competitive intelligence, and customer insight application
Experience in international, matrix organizations is a plus
Strong English and Italian
📌 Refrigeration Offer Manager (Italia)
🏢 Altro
📍 Italia