For an automated retail software start-up company based in Italy, we are looking for a

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Sales Specialist DACH

to lead commercial development in Germany, Austria and Switzerland.
The role focuses on

B2B SaaS sales

to vending operators, automated retail companies, and smart store operators interested in connecting their machines to delivery platforms and digital payment systems.
This is a

high-autonomy role

for someone comfortable building relationships, managing the full sales cycle, and expanding a new market.
KEY RESPONSIBILITIES:
Develop and execute the commercial strategy for the DACH region
Identify and approach vending operators, automated retail companies and smart store operators
Build and manage a strong pipeline of potential clients
Manage the full sales cycle: prospecting, demo, negotiation, closing
Present thE platform to potential customers
Convert inbound and outbound leads into active customers
Partnerships
Support the CEO in developing relationships with vending industry players and retail technology providers
Support strategic partnerships with delivery platforms and hardware manufacturers
Provide insights on pricing,



positioning and market dynamics in DACH
Collaborate with product and leadership team to adapt the offering to local market needs.
Experience
3–7 years in

B2B sales , preferably SaaS, retail tech, food tech or vending industry
Experience selling to SMB / mid-market operators
Comfortable managing the

entire sales cycle independently
The candidate should be comfortable using the

full modern sales stack , including:
CRM systems (e.g.

HubSpot or similar )
Prospecting tools ( LinkedIn Sales Navigator, Apollo, etc. )
Digital outreach and lead generation (Google search, LinkedIn, email campaigns)
Pipeline and deal management in CRM
The role requires a

hands-on, full-stack sales approach , from lead generation to closing.
Skills
Strong commercial mindset and negotiation skills
Ability to work independently in a remote environment
Structured pipeline management and reporting
Languages
Native or fluent German
Professional English
Italian is a plus but not required. xysqume
What We Offer
Competitive salary based on experience
Performance-based commission structure
Direct collaboration with founders/C-team
Opportunity to lead the commercial expansion of an innovative automated retail platform.

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📌 Sales Account per VADO (Automated Retail Suite) - Area DACH | SaaSB (Bardi)
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