Job Purpose
The Senior Director, Marketing and Launch Lead, Rare Diseases Metabolic and Dermato-Oncology (MEDO) Franchise, will provide strategic marketing leadership and oversight of new product launch to support the continued growth of the RRD portfolio. S/he will collaborate closely with cross‐functional colleagues globally, namely clinical development, medical, regulatory, market access, commercial and business development. This role offers a high‐impact opportunity for a leader eager to drive launch readiness for a strategic new asset, orchestrating cross‐functional teams, market insights, and business planning across geographies. It is a unique platform to make a meaningful impact.
Key Responsibilities
Marketing Strategy
Develop and lead the global brand positioning, marketing strategy, and long‐range brand plans for the assigned portfolio within the Franchise, ensuring full alignment with corporate objectives.
Define a clear vision and drive long‐term growth and sustainability.
Translate corporate goals into annual marketing plans and calendars,



setting priorities and performance objectives for brands and markets.
Product Launch & Lifecycle Management
Develop and lead integrated product launch plans (from late‐stage development through commercialization) in partnership with cross‐functional and regional teams, ensuring timely execution of pre‐launch, launch, and post‐launch activities.
Lead competitive readiness initiatives by monitoring market trends and competitors; ensure the team develops contingency plans and responsive strategies to maintain a competitive edge.
Define and implement strategies to maximize product life cycle – including new indications, formulations, or market expansions – to sustain long‐term value for each brand, supporting business case development.
Lead the global launch readiness for a new mRNA asset, with a planned commercial launch in H1 2028.
Marketing Operations & Compliance Oversight
Guide the creation of core promotional tools

📌 Marketing Sr Director and Launch Lead (Italia)
🏢 Altro
📍 Italia