The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others. For the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities.
Responsibilities Planning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B)
Organization and on-field management of brand activations, events, workshops and demo sessions
Delivery of product education and training sessions to retailers, gyms and health professionals




Development and adaptation of marketing materials and training tools in line with brand guidelines
Controlling and reporting of the marketing and event budgets
Collaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs
Support seasonal campaigns through field activities and experiential marketing initiatives
Collection and sharing of feedback and insights from the field to improve product positioning and training effectiveness
Bachelor's degree in Marketing, Sports Management, Physical Education, or a related field
2+ years of experience in sports marketing, event management, club/gym trainer/coach
Hands-on experience in organizing and executing events, activations, and product demonstrations (B2C and B2B)
Strong presentation and public speaking skills, with experience in delivering product training sessions
Good Englis

📌 Brand Control Specialist (Italia)
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📍 Italia