The Opportunity

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Join us as

Brand & Visual Strategy Expert . You will be part of our Milan Aesthetic Research Center, one of Huawei’s Research Centers, committed to enhancing the quality of Huawei products. We are dedicated to shaping the future of product design through deep research and visionary thinking. Our team thrives on curiosity, creativity, and collaboration, exploring new ways to enhance consumer experiences and inspire industry innovation. This role sits at the intersection of strategic marketing, cultural insight, and aesthetic direction. The center operates as both a think tank and an execution hub: approximately 50% of the work focuses on identifying and decoding socio‑demographic, cultural, and design trends, while the remaining 50% translates these insights into impactful branding, communication, and design outputs. You will play a critical role in shaping the brand’s global and regional identity by bridging analytical thinking with creative vision. This position requires a hybrid profile: a strategist with a deep understanding of marketing and brand positioning, combined with a strong sensitivity to visual culture, design systems, and aesthetic evolution.

Key Job Responsibilities

Conduct in‑depth research on global and Chinese markets, with a focus on the Automotive sector and adjacent industries.

Conduct research on cultural, technological, and consumer trends that influence brand perception.

Analyze relevant brand benchmarks and visual communication approaches across industries.

Monitor shifts in branding and design practices to identify inspiration and opportunities for innovation.

Analyze qualitative and quantitative data to identify patterns, blind spots, and emerging opportunities.

Develop clear and compelling frameworks, conceptual maps, and infographics to synthesize insights.

Translate research findings into actionable brand strategies,



including positioning, vision, mission, and value definition.

Contribute to the strategic development of marketing and advertising campaigns, from concept to narrative structure.

Continuously monitor and categorize macro and micro trends across socio‑cultural shifts and design domains (brand design, product design, automotive design, UI/UX, etc.).

Extract meaningful insights and translate them into forward‑looking strategic directions.

Create highly refined aesthetic moodboards and define creative territories that guide brand expression.

Design and deliver high‑quality presentations that communicate complex ideas in a clear, structured, and visually compelling way.

Required Qualifications

7–8+ years of experience in brand strategy, design strategy, or a related field.

Master’s degree in Marketing, Communication, Design or a related field.

Strong expertise in marketing fundamentals, including strategy, positioning, brand building, brand houses and communication.

Proven ability to work with trend research, cultural analysis, and design‑driven insights.

Advanced skills in developing aesthetic directions, moodboards, and visual narratives.

Experience translating research into tangible creative and strategic outputs.

Excellent storytelling and presentation design skills.

Preferred Qualifications

Knowledge of Chinese market dynamics and cultural context. Prior experience working with or within China is highly valued.

Exposure to or basic experience within the Automotive industry.

Soft Skills





Creative and concept‑driven thinking with curiosity for emerging branding and design trends.

Strong research and analytical abilities to translate insights into compelling design ideas.

Clear communication and presentation skills to share concepts and collaborate effectively with team members.

Ability to work collaboratively within multidisciplinary teams and contribute to creative discussions.

Attention to detail and ability to balance creativity with brand consistency and project requirements.

What We Offer
We offer an exciting opportunity in one of the leading and fastest‑growing multinational technology companies, challenging work, and a competitive salary package. We offer a gross annual salary typically ranging from €60,000 to €80,000 determined according to objective criteria such as professional experience, competencies, and seniority. Employees may also be considered for a discretionary annual premio ranging from 0 to 2 monthly salaries, subject to company evaluation. The applicable collective bargaining agreement is the CCNL Telecommunications, within level 7°.

Privacy Statement
We therefore commit to protecting your privacy following the local legal data privacy legislation. Please read and understand our West European Recruitment Privacy Notice before submitting your personal data to Huawei so that you fully understand how we process and manage your personal data received ( ). If you have any queries in regards to Huawei WEU Data Privacy please feel free to contact our WEU Data Protection Officer by clicking here ( ).

Equal Opportunity Employer
We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to these characteristics. xysqume We are committed to creating an inclusive and diverse workplace.

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📌 Brand & Design Strategy Expert (Milano)
🏢 Altro
📍 Milano