ph3Digital Marketing Performance Specialist /h3 pThe Digital Marketing Performance Specialist is responsible for planning, executing, analyzing, and optimizing digital marketing campaigns across multiple channels, including Google Ads, social media advertising, marketplaces, email marketing, and organic search. /p pManage digital media investments, coordinate external agencies, and ensure that all digital activities contribute effectively to business objectives and revenue growth. /p h3Campaign Coordination and Execution /h3 ul liPlan, launch, manage and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn and marketplaces. /li liCoordinate campaign assets, timelines and approvals with internal teams and external agencies. /li liCreate and optimize landing pages to support campaigns, product launches and lead generation activities. /li liSupport the setup and management of tracking via GTM, GA4, and platform pixels. /li liManage and monitor data flows and automations (including Zapier). /li liSupport cookie and consent management activities in line with GDPR requirements. /li /ul h3Performance Analysis and Reporting / SEO Geo /h3 ul liMonitor and optimize campaign performance against key KPIs, using Google Analytics 4, Looker Studio and platform-native dashboards. /li liConduct post-campaign analyses and translate insights into actionable recommendations for continuous improvement. /li liDevelop and implement GEO (Generative Engine Optimisation)



best practices to maximise brand visibility in AI-powered search environments (Google AI Overviews, ChatGPT, Perplexity, etc.). /li /ul h3Requirements /h3 pEducation: Bachelor’s degree in digital media, marketing, business, communications, or relevant field of study. /p pExperience: Minimum 5 years of experience in digital marketing preferably with experience in managing multi-channel campaigns and teams. /p h3Technical Skills /h3 ul liGoogle - Meta - LinkedIn Ads /li liMarketplace advertising platforms /li liGoogle Tag Manager /li liGoogle Analytics and digital reporting tools /li liExperience managing external agencies and media partners. Previous experience working within a digital marketing, media, or communication agency is highly desirable. /li liFluent English; additional languages are considered a plus. /li /ul h3Benefits /h3 pContract Type: Permanent / CCNL Industria Metalmeccanica C011. /p pAnnual Base Salary (RAL): €35,000–€40,000; Level: B2; Welfare and benefits package. /p pThe final compensation package (including base salary and potential variable incentives) will be defined based on the candidate’s experience, technical expertise, and overall fit for the role. /p pThis vacancy is open to candidates of all genders. Personal data will be processed exclusively for recruitment purposes, in compliance with applicable privacy and data protection regulations. /p /p #J-18808-Ljbffr

📌 Digital Marketing & Performance Specialist (Bologna)
🏢 Datalogic
📍 Bologna