ppVeepee is a pioneer in online flash sales since 2001 and a key player in European e-commerce, collaborating with over 7,000 brands to offer highly discounted products available for a limited time. Operating across fashion, home, wine, travel, beauty and more, Veepee achieved a turnover of 3.3 billion euros (incl. VAT) in 2024 and employs 5,000 staff across 10 countries. /p pAs Senior CRM Project Manager for Personalized Promotions Wallet, you will report to the CRM Group Director and drive Veepee’s promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club). /p pbYou own two interconnected mandates : /b /p ul liMaximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners. /li liLead the CRM workstream of the Wallet Promotional Products project — Veepee’s flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet. /li /ul pYou operate at the intersection of CRM strategy, product development and data, influencing without direct authority and acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams). /p pYou are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance. /p h3TASKS /h3 h3Promotional Budget Strategy ROI Optimisation /h3 ul liOwn the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation. /li liDefine well‑framed, scoped problems linked to concrete business OKRs based on evidence and define functional features to address them. /li liLead execution with contributions from tech, data and operational teams.



/li liDefine the right promotional mechanics for the right moment: welcome offers, cashback, brand‑funded vouchers, targeted incentives, win‑back promos. /li liBuild and maintain a promotional performance framework: track ROI by mechanic, market, lifecycle stage, and funding source (Veepee vs. brand partners). /li liIdentify optimisation levers and challenge the status quo, pushing toward more targeted, personalised and cost‑efficient strategies. /li liWork closely with the CRM Data Steward to leverage Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics. /li /ul h3Wallet Promotional Products — CRM Product Owner /h3 ul liAct as the CRM lead on the Wallet Promo Products project, reinventing the promotional experience for members. /li liTranslate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team. /li liDefine and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops. /li liContribute actively to the product roadmap, challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint. /li liCoordinate with the Head of CRM Engagement Conversion and the Head of CRM Traffic Recruitment to integrate promotional mechanics into lifecycle journeys and traffic plans. /li liMonitor the live rollout of product‑specific promotions (currently in test) and drive the scaling strategy across markets.



/li /ul h3Cross‑functional Influence Alignment /h3 ul liServe as the single point of contact for promotional topics within the CRM team and external stakeholders (Finance, Brand Partnerships, Product, Tech). /li liParticipate in CRM leadership discussions and contribute to the team’s collective roadmap. /li liDocument everything: strategy, decisions, test results, roadmap contributions. /li /ul h3MUST HAVE skills /h3 ul li7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy, ideally in e‑commerce or retail. /li liProven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact. /li liStrong analytical profile: comfortable with performance data, A/B testing frameworks and KPI‑driven decision‑making. /li liExperience working at the intersection of marketing and product, translating business needs into product requirements and engaging credibly with PM and Tech teams. /li liExcellent cross‑functional collaboration skills — you influence, align and drive without hierarchical authority. /li liStructured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time. /li liFluent in English (working language). French is a strong plus. /li /ul h3NICE TO HAVE skills /h3 ul liExperience designing loyalty or gamification mechanics. /li liFamiliarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent). /li liExperience in a B2B2C or marketplace environment. /li liKnowledge of brand co‑funding / trade marketing mechanics. /li /ul h3BENEFITS /h3 ul liVariable premio /li liThe dynamic and creative environment within international teams /li liThe variety of self‑education courses on our e‑learning platform /li liParticipation in meetups and conferences locally and internationally /li liFlexible office with up to 2 days at home /li liHealth insurance /li /ul /p #J-18808-Ljbffr

📌 Senior CRM Project Manager - Personalized promotions & Wallet (F/M/X) - Permanent (Milano)
🏢 Veepee
📍 Milano