04 ago
|
E.ON Gruppe
|
Milano
04 ago
E.ON Gruppe
Milano
ppE.ON Energia S.p.A. | Permanent|Tempo pieno | Milano /p pThe new E.ON is one of the strongest operators of European energy networks and energy-related infrastructure, as well as a provider of advanced customer solutions for more than 50 million customers. With a total of over 75,000 employees, we are represented in 15 countries. This makes us ideally positioned to help drive Europe's energy transition. By focusing on two sustainable growth areas fully commits itself to the fundamental transformation of the energy world. As one of Europe’s largest energy service providers we will actively drive the energy transition in Italy and Europe. E.ON is a pioneer in developing new and innovative energy solutions and attract the brightest minds in the energy sector. /p h3Our Team /h3 pIn the role of Digital Marketing Sales Manager, you will operate in a dynamic and fast-evolving environment where digital marketing, sales, and technological innovation come together to drive the company’s digital growth. The role is central to developing customer acquisition strategies, lead generation, and conversion optimization across the entire digital funnel, for both energy commodities and value-added solutions, such as photovoltaic systems and home energy solutions. You will work closely with business growth objectives, performance analysis, and evolving digital market trends, collaborating with marketing, sales, digital teams, and global stakeholders. In this context, you will help define the strategic direction, optimize business results, and continuously enhance the organization’s digital capabilities across channels, data, and technology. /p h3Your Field of Play /h3 ul libShape and Drive Digital Growth Strategy /b pDefine and lead the digital marketing and sales strategy across energy commodities and value-added solutions,
ensuring alignment with business objectives and long-term growth ambitions /p /li libDeliver Performance Through Data-Driven Execution /b pLead the performance of digital acquisition and lead generation activities across both B2C and B2B segments, managing budgets, optimizing ROI, and leveraging insights to maximize business impact /p /li libAccelerate Sustainable Customer Growth /b pLead both paid and organic growth initiatives, including SEO strategy, to increase qualified traffic, improve conversion rates, and support sustainable business growth /p /li libDesign Seamless and Effective Customer Journeys /b pLead paid and organic growth initiatives, including SEO strategy, to drive qualified traffic, generate high-quality leads, improve conversion rates, and support sustainable growth /p /li libAdvance AI-Driven Marketing Innovation /b pEvolve the marketing technology and data ecosystem by leveraging advanced AI capabilities, including personalization, Customer Data Platforms (CDPs), and emerging optimization approaches based on GEO and LLM technologies, to enhance scalability and performance /p /li libLead Collaboration with Strategic Stakeholders and Partners /b pOversee the governance and performance of external agencies and partners while working closely with marketing, sales, and global stakeholders to align priorities, ensure execution excellence, and achieve business objectives /p /li libProven Expertise in Digital Marketing and Digital Sales /b pAt least 8 years of experience in digital marketing, digital sales, or related commercial roles,
with increasing responsibility for business growth and digital initiatives /p /li libLarge-Scale Customer Acquisition and Marketing Investment Management /b pProven experience managing large-scale customer acquisition programs, including the planning, execution, and optimization of significant marketing investments /p /li libLeadership Experience in Energy, Utilities, or Related Industries /b pStrong leadership experience gained within the energy, utilities, telecommunications, insurance, or similar sectors, in complex organizations or consulting environments. Experience in digital-native companies operating in the energy sector is considered a plus /p /li libDeep Understanding of Digital Marketing Ecosystems /b pStrong knowledge of digital channels and performance drivers, including performance marketing, SEO, web analytics, and martech ecosystems /p /li libAI-Driven Marketing and Emerging Technologies /b pSolid understanding of AI applications in digital marketing, including personalization, Customer Data Platforms (CDPs), and innovative optimization approaches based on LLM and GEO technologies /p /li /ul pIf you are convinced that this is the next step in your career, register and apply online (Job Req ID: ). /p pShaping the future of energy together! /p h3What you need to know: /h3 ul liContract type: Permanent /li liWorking time: Full time /li liCompany: E.ON Energia S.p.A. /li liSalary Range: 55,000 - 75,000 € Per Year /li liFurther salary details will be provided during the recruitment process. /li /ul pThis job posting is open to all genders, in compliance with Legislative Decree No. 198 of April 11, 2006, “Code of Equal Opportunities between Men and Women,” and to individuals of all ages and nationalities, in compliance with EU Directive 2000/78/EC on equal treatment in employment /p /p #J-18808-Ljbffr
📌 Digital Marketing & Sales Manager E.ON Energia S.p.A. (Milano)
🏢 E.ON Gruppe
📍 Milano