Experteer Overview In this role you will shape and execute the haematology brand strategy within Roche Italy, collaborating with marketing, cross‐functional squads and international teams. You will balance scientific insight with market dynamics to drive growth and value creation across omni‐channel initiatives. You'll translate data and market insights into actionable plans while ensuring patient‐centric messaging and robust forecasting. This is a chance to influence launches, partnerships and the brand's evolution in a global healthcare mission.
Retribuzione / Benefits Define the long‐term brand vision, positioning, and value proposition to drive growth
Develop and implement the brand plan with customer‐centric, excellent execution
Create value through campaigns, materials, and partnerships while advancing from promotion to collaboration
Leverage omni‐channel strategies and digital assets to support the brand
Share knowledge across local and networked stakeholders




Develop market development assumptions and brand forecasts with internal and external partners
Perform data‐driven performance analysis to optimize campaigns and strategies
Responsabilità 2-3 years of marketing experience in Pharma
Professional‐level fluency in Italian and English (written and spoken)
Scientific or Business University Degree
Proven ability to collaborate beyond teams and borders
Knowledge of Haematology business and launches
Strong communication and leadership abilities
Analytical skills and data‐driven mindset
Customer Experience Management and brand strategy experience
Requisiti fondamentali Salary range: 43,377 - 80,570 Euros
14‐month salary
Equal Opportunity Employer
international collaboration
opportunity to impact healthcare
global company culture
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📌 Brand Leader Haematology (Italia)
🏢 Altro
📍 Italia