Salesforce's Communications Planning & Insights team is looking for a strategic, deeply curious Manager who can answer a deceptively hard question: which voices can catalyze a network effect — and which ones can't?
The strategic north star for this role is earned influence: identifying the voices worth building proactive, sustained relationships with so they become authentic advocates
This role is the team's authority on influencer intelligence — identifying and prioritizing the creators, newsletter writers, and podcast hosts most likely to move the needle for Salesforce, and building the frameworks to evaluate whether they did
Critically, this is not a one-size-fits-all measurement: an influencer tasked with building category credibility requires a fundamentally different success model than one amplifying a product story or catalyzing a news cycle
This person owns that segmentation — by objective, audience, and purpose, and by earned vs. paid — and designs the analytical lens for each




Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social
Think beyond contracted relationships — the most valuable voices in this model are often the ones we haven't paid yet. A core part of this role is identifying creators and media voices who are genuinely curious about Salesforce's story and nurturing those relationships proactively
Develop and own Salesforce's influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid, recognizing that what success looks like is fundamentally different for each
Own end-to-end measurement for Salesforce's influencer programs — from always-on partnerships to event-based activations
Build and maintain influencer performance frameworks that go beyond tradit

📌 Manager of Influencer (Italia)
🏢 Altro
📍 Italia