Marketing Lead Italy (Roma)

Marketing Lead Italy (Roma)

05 ago
|
H&H Group | B
|
Roma

05 ago

H&H Group | B

Roma

pAt HH, our vision is focused on premium nutrition and lifetime wellness; br / to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in AsiaPacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages. /ppWe have 3 business segments - Baby, Adult and Pet Nutrition and Care - ? ? , supporting whole-family health and happiness /ppWe are passionate about our customers and community and are looking for similar-minded talent to join us. As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered. /ppbr / /ppstrongWhat this means for you /strong /ppThe variety of work creates unlimited opportunities to excel across a breadth of disciplines; br / you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; br / we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily. /ppOur success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work. /ppbr / /ppWe are passionate about our customers and community and are looking for similar-mind talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace, where are team members feel valued, respected and empowered. /ppbr / /ppstronguRole overview /u /strong /ppIf you are a data-driven and passionate marketer, with commercial acumen, brand building flair and great interpersonal skills as well as an effective multi-tasker with a hands-on approach, your role will be to drive and oversee the marketing activities supporting the company’s growth in Italy. As the brand custodian, PL owner and key marketing point of contact for your market, your role will involve brand planning, activation, innovation and marketing and communication development /ppbr / /ppstronguKey Responsibilities: /u /strong /ppbr / /ppstrongStrategy and Business acumen (PL) /strong /pulliBased on an analysis of systemic information and consideration of resources, market drivers, organizational values, and emerging economic conditions figure out strategic long term plan; br / /liliInject the culture of disruption in our strategic planning process.



/liliEvaluate new product categories to play in /liliLaunch new Brands from scratch /liliBrand stretching expertise /li /ulpbr / /ppstrongPlanning Activation /strong /pulliDrive understanding of category dynamics, consumer behaviors and competitive environment to provide marketing input at all stages of the brand lifecycle. /liliAnalyse market trends and drive actionable insight to help identify opportunities and corrective actions that help maximise sell-out. /liliChampion digital activation and media (own-earned-paid) /liliChampion traditional media activation /liliOwn and fully manage your brand PL. Report on PL KPI performance on a monthly basis and recommend corrective actions and opportunities to maximize sales and profitability. /liliDevelop and execute 12-18-month marketing and media plan in your markets /liliDefine brand campaign and trade promotional calendar in line with business objectives, strategies and brand guidelines /liliLead post campaign analysis and marketing effectiveness review efforts to verify ROI and optimize brand support model. Share best practice with the wider regional and global teams /liliWork with Sales team to drive retailer engagement in brand plans and ensure flawless trade activation /li /ulpbr / /ppstrongInnovation and Innovation Strategy /strong /pulliIdentify and evaluate the potential of local opportunities for innovation to contribute to influencing the regional and global innovation pipeline. /liliLead localisation of regional and global innovation initiatives /liliDevelop and execute flawless NPD launches in your markets. /liliLead the development of marketing assets, and management of brand sponsorship and partnership agreements in your markets together with local agencies, ensuring adherence to global brand equity. /liliAct as a brand champion, ensuring brand equity and guidelines are upheld in all communications /liliLead consumer understanding and market landscape understanding research /li /ulpbr / /ppstrongPeople Management /strong /pulliManage your direct reports in accordance with organization’s policies and applicable regulations. Responsibilities include planning, assigning, and directing work; br / appraising performance and guiding professional development; br / rewarding and guiding employees; br / addressing employee relations issues and resolving problems.



/li /ulpbr / /ppstronguSkills Attributes /u /strong /ppbr / /pulliGreat interpersonal skills and eager to contribute to a positive, nurturing working environment /liliA nimble and inquisitive mind able to navigate in organizational and process complexities or ambiguity to get to the heart of the matter and make sound decisions /liliExcellent communicator both verbal and written /liliEffective stakeholder manager able to lead through influencing /liliSolid grounding in consumer marketing balanced with an entrepreneurial spirit /liliAnalytical skills as well as strategic thinking and acute commercial acumen /liliCreative flair and an eye for detail /liliPeople oriented with experience in managing direct reports /liliCoaching and mentoring skills /liliStrong motivation /liliAbility to manage conflicting priorities /li /ulpbr / /ppstronguQualifications and Experience: /u /strong /ppbr / /pulliMarketing/Business degree qualified /lili8-10+ years Marketing experience in an FMCG/Healthcare environment, experience in food supplement category is a plus /liliProven experience in analysing and interpreting market data from syndicated databases (e.G. IQVIA, Circana, New Line) is a mandatory requirement. /liliExpert in sell-in/sell-out analysis /liliLanguages: Native / bi-lingual Italian speaker fluency in English is a must /liliInternationally minded with experience in engaging with executive stakeholders /liliSolid experience of in-market brand/ product marketing/digital across all elements of the marketing mix /liliAmazon know-how paid media management is a strong plus /liliDemonstrated ability to think strategically and develop local brand strategy and plans /liliExperience in communication development and media planning across multiple channels /liliExcellent understanding of cross functional working to deliver products to market /liliIndustry: Health care/Pharma. /liliContract: Full-time. /liliStarting date: ASAP /liliHH Group Headquarters in Italy: Viale Sarca 235, Milan /liliHybrid way of working (Lavoro da remoto) /li /ulpbr / /ppbr / /ppbr / /ppbr / /ppemAs an equal opportunity employer, HH Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment. All applicants will be considered, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable. /em /p

📌 Marketing Lead Italy (Roma)
🏢 H&H Group | B
📍 Roma

Candidati a questo annuncio

Mostra le tue capacità professionali all'azienda, compila il form e lascia un tocco personale nella lettera di presentazione, aiuterà il recruiter nella scelta del candidato.

Iscriviti a questa job alert:

Ricevi via email le nuove offerte di lavoro per: marketing lead italy (roma) / roma

Iscriviti a questa job alert:

Ricevi via email le nuove offerte di lavoro per: marketing lead italy (roma) / roma