Job Overview
At ING Italy, we are building a Business Bank for the Italian market, digital, fast, entrepreneurial and powered by data, technology, and the Orange Code.
To accelerate our growth, we are looking for a Paid Media Expert to shape and scale the full performance engine of our new Business Banking line.
This is a unique opportunity to drive Italy's digital sales growth and be part of the Growth & Digital Sales Team.
Responsibilities
Drive customer growth and commercial impact for Business Banking Italy through best?in?class paid media.
Own the end?to?end performance strategy, from demand creation to conversion, across all paid channels.
Combine strategic thinking, hands?on execution, and strong governance to scale acquisition efficiently in a competitive and evolving market.
Collaborate closely with teams across data & analytics, UX, branding, CRO and the media agency to ensure paid media is fully integrated into the broader customer journey.
Own full?funnel paid media strategy & commercial impact.
Define and scale the paid channel mix across search, social and programmatic, driving revenue growth and steering investments toward the highest business impact.
Drive execution excellence across the full campaign lifecycle; ensure best?in?class set?up, tracking, optimisation and continuous performance improvement across audiences, creatives and bidding strategies.
Lead and challenge agency performance with clear governance.
Own the agency relationship, enforce a strong operating cadence, and ensure accountability on outcomes, transparency and testing discipline.
Build a data?driven and AI?enabled performance engine; translate data into action, implement AI?driven workflows and automation, and optimise the balance between smart automation and manual control.
Drive experimentation, innovation & new channel growth; lead structured testing and scale new and emerging channels,



ensuring continuous innovation based on incremental value and future growth opportunities.
Qualifications
2?5 years in paid media / performance marketing.
Experience at a media agency is highly favoured.
Deep and hands?on experience with paid channels such as Google Ads, social platforms, display, programmatic and partnerships.
Strong analytical mindset with the ability to translate data into clear actions and improvements.
Affinity with automation and AI?driven optimisation in marketing.
Up?to?date with the latest trends in media.
Entrepreneurial, pragmatic and decisive.
Comfortable operating in a corporate environment, while moving at startup speed.
Challenger mindset: aim high, iterate fast and remove blockers.
Bachelor's or master's degree in (digital) marketing or related fields.
Fluently in both English and Italian.
Working Conditions
Contract: Permanent employment contract.
Working hours: Full time (37 hours per week).
Applicable collective labour agreement: National Collective Labour Agreement for employees in the credit sector (NCLA).
Location: Milan.
Annual base salary starting from €44,000.
Variable remuneration in line with the applicable remuneration policies and linked to outcomes.
Benefits
Flexible lavoro da remoto.
Competitive base salaries and performance?based bonuses.
Meal vouchers and corporate restaurant and bar.
Health insurance and accident insurance.
Pension fund and welfare plan.
Diverse cultures & innovative mindsets.
International environment and talent programme.
Commitment to sustainability.
Lots of training and development opportunities.
Moments dedicated to physical and mental well?being.
Special day off on your birthday.
Free water and coffee at the office.
EEO Statement
Our Commitment Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.
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📌 Paid Media Expert (Milano)
🏢 ING Bank N.V. Milan Branch
📍 Milano