Experteer Overview
As Digital Content Coordinator, you orchestrate global content across touchpoints to balance brand storytelling with commerce.
You work with marketing, merchandising and creative teams to align content with business goals and brand positioning, manage content assets and newsletters, and optimize website experiences.
You lead performance analysis, A/B testing and content optimisation to drive conversion, all while maintaining Stone Island's distinctive luxury identity.
Retribuzione / Benefits
Plan and manage the commercial and content calendar aligning brand storytelling with commerce goals
Collaborate with marketing, merchandising and creative teams to set content priorities and brand positioning
Coordinate content strategy for campaigns, product launches and commercial moments
Oversee newsletter strategy and copy briefs for editorial alignment with campaigns and commercial goals
Manage digital content within the DAM system for cross-channel accessibility
Support content selection with merchandising balancing commercial needs and brand priorities
Assist execution of new product launches and seasonal campaigns with briefs for content creation




Maintain website navigation and page structure for editorial storytelling and e-commerce balance
Oversee editorial and product copy process from briefing to translation management
Design and oversee new website pages ensuring brand consistency and conversion focus
Ensure content is merchandised and optimised for the purchase funnel in line with brand and commercial priorities
Lead content performance analysis and A/B testing with analytics and marketing teams
Monitor competitors and best-in-class digital experiences to identify gaps and opportunities
Responsabilità
Bachelor degree
5-6 years of relevant Digital Content experience
Fluent in English
Knowledge of digital analysis and reporting tools (Google Analytics, Content Square)
Office Package user (Excel, PowerPoint)
Ability to use Commerce Cloud platform (SFCC) or alternative CMS
PIM & Asset Management tools knowledge
Knowledge of website usability/optimization
Excellent communication, attention to detail and collaborative attitude
Requisiti fondamentali
CCNL Tessile - Abbigliamento
Level 7
Compensation range ****** to ******
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📌 Digital Content Coordinator (Bardi)
🏢 Experteer Italy
📍 Bardi