You will work in commercial analytics, using data and insights to support sales, marketing, and e‑commerce performance. You will analyze campaigns, customer behavior, and performance metrics to drive informed commercial decisions.
Plan, quantify and drive execution of tactical activations in the Sales Market, in collaboration with Continent Supply Planning, within the budget and frame set by Global
Conduct sales follow – up, analysing and generating sales insights from reports and dashboards
com and app, including traffic, user behavior, product performance, and sales
Analyze sales, customer, and web performance data to generate insights that support commercial decisions
Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
Conduct customer segmentation, cohort analysis, and product performance reviews
Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels

You will work closely with the Digital Experience Manager, E-com Leads, Commercial Leads and the Marketing team.
A Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
~2+ years of experience in commercial analytics, preferably in eCommerce or fashion retail
~ Proficiency in Google Analytics, Adobe Analytics, Tableau, and Power BI
~ Strong knowledge of A/B testing methodologies and web tracking implementation

Strong in analytical thinking and reporting skills




H&M; Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We offer our employees attractive benefits with extensive development opportunities around the globe.
~25% Staff discount on all our H&M; Group brands, both in stores and online (H&M;, COS, Weekday, Monki, H&M; HOME, & Other Stories and ARKET).
~ Buoni pasto
~ Supplementary Health Coverage (provided by CCNL)
~ Optional private pension plan (provided by CCNL)
~ Development Opportunities: Access to career growth within the H&M; Group, with opportunities both locally and internationally
~ Learning Studio: digital platform offering different courses to support you in your development
~ Access to GoFluent , a language learning platform for comprehensive language training catered to your professional needs

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time, permanent position based in Milan, Via Turati 9.
The gross annual salary (RAL) for this position starts from €46.000. The final offer will be determined based on professional experience, skills, and specific qualifications.

📌 Business / Commercial Analyst (Milano)
🏢 H&M
📍 Milano