About us

BasicNet Group

BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa® , Robe di Kappa® , Jesus® Jeans, Superga® , K-Way® , Sebago® , Briko® , Woolrich® and Sundek ®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.

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K-Way

K-Way is a well-known brand for adventure seekers and outdoor enthusiasts. Born in the heart of Paris in 1965, the brand revolutionized the rainwear market by introducing the world’s first lightweight and waterproof jacket that could be conveniently folded into a small pouch.

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Who We Are Looking For

We are looking for a Content Manager – E-Commerce Production who will join the K-Way Marketing team, reporting directly to the Brand Marketing Manager.

The role will be responsible for coordinating and overseeing the production of visual content for e-commerce channels, ensuring high-quality execution, aesthetic consistency, and timely delivery of assets aligned with commercial objectives. Working closely with the Content Manager and Product Marketing team, the successful candidate will play a key role in translating brand and product strategies into effective visual content that supports performance and conversion goals.

- Degree in Marketing, Communication, Fashion Management, Visual Arts, or related fields,



or equivalent professional experience;
- 3–5 years of experience in content production, e-commerce operations, fashion marketing, or similar roles;
- Experience coordinating photo shoots and managing content production workflows;
- Strong understanding of e-commerce content requirements and digital asset management;
- Good knowledge of Microsoft Office, particularly Excel and PowerPoint;
- Familiarity with post-production workflows and content management systems is considered a plus;
- Good command of the English language, both written and spoken;
- Proactive attitude, flexibility, and ability to work effectively in a fast-paced environment.

Key responsabilities

E-Commerce Content Production

- Coordinate the operational planning and execution of e-commerce photo shoots, including scheduling, crew coordination, location management, and sample organization;
- Attend and oversee shooting activities to ensure smooth execution and adherence to quality standards;
- Ensure quality control of all visual assets, including still-life photography, model shoots, and total-look imagery;
- Guarantee consistency with brand guidelines and commercial objectives across all content outputs.

Operations & Timing





- Manage global buying analysis and coordinate the ordering, tracking, and logistics of shooting samples;
- Organize garment pickups, deliveries, and inventory movements related to content production;
- Maintain and manage the shooting calendar according to product launches, go-live dates, and business priorities;
- Monitor asset delivery timelines, post-production activities, and content upload schedules;
- Provide operational support during key commercial periods, including sales campaigns, product launches, and special projects.

Cross-Functional Support & Content Alignment

- Collaborate closely with the Content Manager and Product Marketing team to ensure alignment between brand storytelling, hero messaging, and visual outputs;
- Support the Digital Team in the development of performance-driven creative assets for advertising activities;
- Collaborate with the Social Media Team on the creation of supporting graphics and content;
- Partner with the E-commerce Team to deliver visual assets for newsletters, landing pages, and other commercial initiatives.

Why Join Us

K-Way is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, K-Way offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.

This role comes with an annual gross retribution between €28,000 and €30,000, depending on the candidate’s experience and overall profile.

The position is based in Turin.

📌 Content Specialist - E-Commerce Production (Torino)
🏢 K-Way
📍 Torino