Overview In this role you will shape the go-to-market and technical direction for NXP's silicon-based system solutions in healthcare. You will bridge medical device know-how with commercial strategy, creating reference designs and PoCs that demonstrate value to OEMs while driving global business for the healthcare segment. You’ll lead cross-functional teams from concept to working demonstrator and own the regional design-win pipeline and revenue trajectory. Expect to engage with customers, partners, and executives to align strategy with market needs and regulatory requirements. This is a strategic, impact-driven position at a company shaping healthcare technology and patient outcomes.
Responsibilities Define system reference design and PoC requirements for priority healthcare applications (e.g., patient monitoring, CGM, infusion pumps, POCUS, surgical robotics)
Translate clinical and OEM use cases into technical specifications across MCU/MPU, analog front-end, connectivity, security, and AI compute
Lead cross-functional execution with systems engineering, applications, and design teams from concept through working demonstrator
Prepare program introduction materials (business case, technical brief, executive readout) to secure internal investment and resourcing
Define success criteria, BOM cost targets, and differentiation vs.



competitive solutions
Own healthcare segment revenue, design-win pipeline, and SAM/forecast tracking across regions
Build and maintain relationships with global OEM partners and Tier-1 accounts
Coordinate regional sales and FAE teams to align global strategy with local execution
Track competitive landscape and market share movement; report against business KPIs
Develop technical articles, white papers, and benchmarking content for executive and customer-facing audiences
Support executive strategy decks, design-win playbooks, and roadmap communications
Represent NXP healthcare strategy in customer engagements, trade shows, and analyst briefings
Qualifications 7+ years in semiconductor system marketing, applications engineering, or product management with healthcare/medical device exposure
Demonstrated experience taking a reference design from definition through customer-facing launch
Strong grasp of regulatory context (IEC 60601, FDA) as it shapes system architecture decisions
Excellent written/verbal communication for senior executive and OEM partner audiences
Global travel availability
Benefits annual incentive opportunities
equity potential
competitive benefits package

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📌 System Marketing Manager - Healthcare (Catania)
🏢 Experteer Italy
📍 Catania