Experteer Overview: In this role you will lead offline media activation (TV, press, radio, addressable) for a diverse client portfolio, with a high degree of autonomy. You will shape strategy, oversee planning and optimization, and drive measurable growth through integrated, data-informed media solutions. You’ll collaborate cross-functionally across Strategy, Digital, Technology, and Commercial teams, leveraging WPP’s network to maximize client impact. You’ll contribute to a culture of learning and talent development while advancing the agency’s transformation agenda.
Job Responsibilities Manage high-level client relationships as a strategic advisor aligning with business visions and growth paths
Define innovative communication strategies and promote adoption of new agency tools and approaches in media planning
Integrate Digital Media, Tech, and Martech solutions into client strategies for full-funnel impact
Oversee budget management for assigned brands and define success metrics
Coordinate with internal functions (Strategic, Digital, Technology, Commercial) to enable cross-functional collaboration




Lead complex problem-solving initiatives and advise on risk identification and mitigation
Conduct advanced competitive analysis to guide strategic recommendations
Support the Client Director in developing innovative projects and talent development within the team
Qualifications 8-10 years of progressive experience in strategic media leadership or client management in the media industry
Preferably with Pharma or FMCG clients
Fluent English (C1)
Demonstrated expertise in strategic media planning and full-funnel digital strategies
Proven track record in developing and implementing digital strategies
Exceptional client advocacy and negotiation skills
Strong strategic and commercial acumen for growth opportunities
Previous experience in a strategic role or strategic component in past positions is a plus
Degree or equivalent cultural background
Benefits Medical insurance
Retirement plans
Vision and dental insurance
Paid time off
Hybrid work model
E-learning platform

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📌 Senior Manager, Activation Linear Planning (Cusano Milanino)
🏢 Experteer Italy
📍 Cusano Milanino