Overview

As Tribe Lead Growth at ING Italia, you will shape the digital growth agenda, leading cross‑functional teams to deliver a best‑in‑class customer experience while driving sustainable and scalable growth.

Responsibilities

- Lead end‑to‑end digital acquisition strategy and own the full digital acquisition strategy across the sales funnel.
- Integrate performance marketing, SEO, paid media and conversion optimisation into a coherent growth approach.
- Optimise digital marketing investments and strengthen internal digital media buying capabilities.
- Ensure governance alignment with Brand, Marketing & Communications and maintain compliance with ING policies and local regulation.
- Drive continuous performance optimisation, monitoring and improving KPIs such as CPA, conversion rates, customer growth and channel quality.
- Iteratively optimise landing pages and digital funnels in collaboration with Product Tribes.
- Define and implement customer‑centric growth strategies for primary, mobile and active customer segments.
- Operate autonomously to deliver development and retention initiatives and manage a BTL incentives budget.
- Deliver customer insights to Tribes and embed analysts into product squads.
- Oversee the Martech stack including digital analytics, A/B testing, campaign orchestration, content management and attribution models.




- Enable Martech solutions for other segments and maintain clear segmentation ownership.
- Develop and deploy advanced analytics models for customer growth, lifetime value and churn prediction.
- Lead a high‑performance Tribe, coach leaders and drive team engagement and skill development.

Qualifications

- 10+ years of relevant experience in banking, fintech or digital‑first organisations.
- Strong international exposure and fluency in English (Italian a plus).
- Proven ability to lead large, cross‑functional agile teams.
- Deep expertise in digital growth, performance marketing, and end‑to‑end funnel optimisation.
- Hands‑on experience with analytics, experimentation and customer insights.
- Solid knowledge of Martech ecosystems and ability to scale platforms across business segments.
- Strategic acumen including pricing, incentive management and balancing customer value with financial performance.
- Excellent stakeholder management and influencing skills across local and global teams.
- High awareness of risk, compliance and regulatory requirements.

Working Conditions

Tempo pieno, permanent, location Milan (hybrid). Competitive base salary with performance based bonuses.

EEO Statement

We are fully committed to diversity, inclusion and equal opportunity for all qualified candidates.

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📌 Growth Tribe Lead (Milano)
🏢 ING Bank N.V. Milan Branch
📍 Milano