p Role description p We are looking for a highly motivated and strategic professional to define and drive the marketing and go-to-market strategy for assigned industries and product lines, accelerating market penetration and delivering sustainable, profitable growth across regions. /pp In this role, you will act as the central interface between Market, Product, Commercial functions and the Marketing team, translating customer and market insights into compelling value propositions, business opportunities, commercial strategies, and effective market execution. /pp Main tasks and responsibilities /pp Industry Product Go-to-Market Strategy /pulli Define and execute the global go-to-market strategy for assigned industries and product lines, ensuring clear positioning, differentiation, and compelling customer value propositions. /lili Act as the industry lead by identifying market needs, application trends, and growth opportunities to shape portfolio priorities and commercial strategies. /lili Develop business cases and growth models for strategic product lines and industry segments to support portfolio development and investment decisions. /lili Own portfolio positioning, messaging, and lifecycle management, ensuring consistency across regions and channels. /lili Lead new product launches in close collaboration with RD, Operations, Sales, and Marketing, ensuring commercial readiness through effective sales tools, training, and communication. /li /ulp Market, Industry Competitive Intelligence /pulli Lead ongoing market, customer, application, and competitive analysis to identify growth opportunities, portfolio gaps,



emerging trends, and customer needs. /lili Monitor competitor offerings, positioning, pricing approaches, and go-to-market activities. /lili Translate market insights into actionable recommendations for Product Management, RD, Operations, MIS, Sales, and Marketing to support business growth and portfolio development. /lili Support strategic planning by identifying future industry developments, market dynamics, and investment opportunities. /li /ulp Sales Enablement Commercial Support /pulli Own the development of industry-specific marketing packages, sales tools, customer value propositions, and lead-generation initiatives. /lili Coordinate and deliver product, application, and industry training programs to commercial teams, ensuring consistent messaging and effective customer engagement. /lili Drive focus on strategic customers, including Global Accounts and International Key Accounts, ensuring industry priorities are reflected in account plans and business development activities. /li /ulp Education and experience /pulli Minimum 7 years of experience in Product Marketing, Industry Marketing, Product Management, or a similar commercial role within a B2B industrial environment.



/lili Preferred industry experience in Packaging Machinery, Food Processing Equipment, Industrial Automation, Material Handling Systems, or Intralogistics. /lili Technical background preferred (Mechanical Engineering, Industrial Engineering, or equivalent). /lili Proven ability to work effectively in a matrix organization and influence cross-functional stakeholders without direct authority. /lili Strong analytical mindset with experience using market intelligence tools, Power BI, CRM systems, and marketing automation platforms. /lili Excellent communication, presentation, and training skills in English. /lili Ability to combine strategic thinking with a hands-on, execution-oriented approach in a fast-paced international environment. /li /ulp Personal characteristics /pulli Strategic and commercially driven mindset with strong market orientation. /lili Results-oriented with a focus on delivering sustainable and profitable growth. /lili Strong stakeholder management and influencing skills across cross-functional teams. /lili Customer-focused with the ability to translate market insights into compelling value propositions and commercial opportunities. /lili Strong analytical and problem-solving skills with the ability to identify market trends, portfolio opportunities, and business growth potential. /lili Hands-on approach with the ability to balance strategic planning and operational execution. /lili Strong organizational skills with the ability to manage multiple priorities in an international matrix environment. /li /ul /p

📌 Manager Industry Segment (Padova)
🏢 Habasit
📍 Padova