ppIn this role you drive the Insights agenda for a European category, shaping consumer, shopper, and category understanding to guide brand strategy, innovation, and activation. You work with cross-functional teams to embed insights in brand plans and maintain alignment with global networks. You will apply advanced methods to translate human motivations into actionable business recommendations, and you’ll lead next-gen insights capabilities across data sources and digital tools. This is a growth-focused, collaborative role that blends analytics with storytelling to influence senior decision-makers. /p ul libase salary by region /li liannual incentive/premio /li limedical benefits /li ligrowth culture /li lilearning and development opportunities /li liLead category insights strategy and learning initiatives aligned with Global Portfolio and Insights networks /li liDevelop and deliver the Category Insights learning plan, including consumer tensions and behavioral trends /li liApply qualitative, quantitative, and observational methods to uncover consumer truths /li liTranslate consumer understanding into clear business guidance for marketing, commercial, and innovation teams /li liSupport category marketing performance analytics to enable brand growth /li liIntegrate multiple data sources to deliver coherent, holistic insights /li liLeverage AI/ML, predictive analytics, and digital intelligence to translate signals into opportunities /li liUse digital ethnography, social listening, sentiment AI,



and cultural intelligence to detect emerging behaviors and whitespace opportunities /li liProvide insights leadership across marketing processes from opportunity identification to new product launches /li liDrive a culture of curiosity and learning, acting as the voice of the consumer to marketing teams /li liContribute to EU OU and Global OU insights networks by sharing learnings and best practices /li liLead and develop capability in the insights function within the team and network /li liCollaborate effectively in a matrixed organization /li li5–7+ years of experience in Consumer Shopper Insights, Market Research Analytics, Category Management, or related field /li liStrong understanding of core research methodologies, including agile approaches /li liAbility to synthesize consumer, cultural, and market insights into clear recommendations /li liExperience identifying emerging trends and translating insights into opportunities /li liStrong analytical skills to turn complex data into compelling narratives /li liStrong communication and presentation skills with ability to influence across functions /li liComfort with fast-paced, dynamic environments and shifting priorities /li liCollaborative mindset and effectiveness in a matrixed organization /li /ul pIn this role you drive the Insights agenda for a European category, shaping consumer, shopper, and category understanding to guide brand str… /p /p #J-18808-Ljbffr

📌 Senior Manager, Insights (Milano)
🏢 Experteer Italy
📍 Milano