05 ago
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Intermedia Selection
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Lombardia
05 ago
Intermedia Selection
Lombardia
p Head of Product Innovation p For the Global Marketing team of a client company, we are currently looking for a Head of Product Innovation /pp The role /pp We are looking for a Head of Innovation that will own the journey from early signal to launch — spotting where the market is heading and shaping the propositions that respond to it. It is a hybrid insight-and-development role. /pp You will work alongside the Head of Marketing Strategy for market-research support and the automation team, whose role here is specifically to build and calibrate our trends-collection and data tools. You will also partner with category management and trading to bring new products into the offer. /pp Key Responsibilities /pp From insight to new products (core of the role) /pulli Translate consumer, cultural and market signals into clearly defined new product concepts and propositions, in collaboration with the Head of Marketing Strategy. /lili Own product RD end to end — opportunity framing, proposition, positioning and development brief — focused on new products, not the existing catalogue. /lili Identify white spaces and unmet needs and turn them into a prioritised RD pipeline. /lili Take accountability for new products reaching the market. /li /ulp Building new products into the offer /pulli Work with category management and trading to land new products in the offer. /lili Define how and where new concepts enter the market. /lili Track post-launch performance and feed it back into the next development cycle. /li /ulp Trend and consumer intelligence (the input)
/pulli Monitor social platforms (TikTok, Instagram, YouTube and emerging channels), digital ecosystems, subcultures and lifestyle shifts. /lili Identify early signals across leisure, wellness, travel and experiences. /lili Combine qualitative cultural insight with data, drawing on the automation team's trends-collection and data tools. /li /ulp Taking new products to market (cross-functional) /pulli Partner with the go-to-market (GTM) team to bring new products to market. /lili Work closely with the marketing communications team on how new products are positioned and launched. /lili Collaborate with the Head of Marketing Strategy to anchor RD direction in strategy and market research. /lili Create the outputs that make this work land — product briefs, frameworks and playbooks. /li /ulp Skills Experience /pulli8–10 years in product RD, consumer insights or new product development. /lili A proven track record taking new products from concept to market. /lili The ability to move fluently between insight discovery and new product definition. /lili A strong understanding of social platforms, digital culture. /lili Great knowledge of sourcing trends which shape future lifestyle products. /lili Experience collaborating with communication and brand teams to launch new products. /lili A commercial mindset, anchored in market data. /lili Experience in rd / innovation teams of retail, lifestyle, travel or consumer brands. /li /ulp Location: Milano /pp Compensation Benefits: Gross Salary 80-90k+ MBO /pp Rif_SR_GL /p /p
📌 Head of Product Innovation (Lombardia)
🏢 Intermedia Selection
📍 Lombardia