MINISO (NYSE: MNSO; HKEX: 9896) was founded in 2013 by Chinese entrepreneur Mr. Ye Guofu. The company was listed on the New York Stock Exchange in October 2020 and completed its dual primary listing on the Hong Kong Stock Exchange in July 2022. As of March 31, 2025, MINISO has expanded to 112 countries and regions worldwide, operating over 7,700 stores globally. As a global retail brand known for its exclusive IP collaborations, MINISO is committed to offering well-designed, playful, and practical lifestyle products. It has grown into the world’s largest proprietary brand variety retailer. With a foundation rooted in the new retail era, MINISO continues to focus on interest-driven consumption, staying ahead of industry trends and consumer needs. The company has also successfully launched new brands, including TOP TOY. Looking ahead, MINISO aims to drive growth through brand-building, digital transformation, intelligent systems, aesthetic innovation, and a strong online presence—on track to becoming a world-leading powerhouse brand. **Merchandise Operations SpecialistKey Responsibilities**
- Allocation & Replenishment: Use sales and inventory data to manage stock transfers, replenishment and recalls,



ensuring balanced assortments and healthy inventory levels across stores.
- Data Analysis & Reporting: Prepare daily and weekly sales, inventory and sell-through reports; provide data-driven recommendations on product adjustments and promotional actions.
- Product Lifecycle Management: Support new product launches through allocation planning, monitor sell-through performance, and initiate reorders or markdowns to reduce slow-moving stock risks.
- Cross-functional Coordination: Collaborate with design, production, logistics and finance teams to ensure on-time delivery, accurate stock records and smooth operational execution.
- Store Communication & Feedback Loop: Establish a regular communication mechanism with stores, align on key product strategies and delivery plans, and collect feedback on product needs from the store side.
- Market Research: Gather competitor and industry data, conduct SWOT analyses, and translate insights into product strategy and pricing decisions. **Working language:：**Fluent English required (used as working language) **Location：**This position is based in Milan, Italy, near the central train station.

📌 Merchandise Operations Specialist (Milano)
🏢 Miniso Winky Italy
📍 Milano