In this role you drive the Insights agenda for a European category, shaping consumer, shopper, and category understanding to guide brand strategy, innovation, and activation. You work with cross-functional teams to embed insights in brand plans and maintain alignment with global networks. You will apply advanced methods to translate human motivations into actionable business recommendations, and you’ll lead next-gen insights capabilities across data sources and digital tools. This is a growth-focused, collaborative role that blends analytics with storytelling to influence senior decision-makers.

base salary by region

annual incentive/premio

medical benefits

growth culture

learning and development opportunities

Lead category insights strategy and learning initiatives aligned with Global Portfolio and Insights networks

Develop and deliver the Category Insights learning plan, including consumer tensions and behavioral trends

Apply qualitative, quantitative, and observational methods to uncover consumer truths

Translate consumer understanding into clear business guidance for marketing, commercial, and innovation teams

Support category marketing performance analytics to enable brand growth

Integrate multiple data sources to deliver coherent, holistic insights

Leverage AI/ML, predictive analytics, and digital intelligence to translate signals into opportunities

Use digital ethnography, social listening, sentiment AI,



and cultural intelligence to detect emerging behaviors and whitespace opportunities

Provide insights leadership across marketing processes from opportunity identification to new product launches

Drive a culture of curiosity and learning, acting as the voice of the consumer to marketing teams

Contribute to EU OU and Global OU insights networks by sharing learnings and best practices

Lead and develop capability in the insights function within the team and network

Collaborate effectively in a matrixed organization

5–7+ years of experience in Consumer & Shopper Insights, Market Research & Analytics, Category Management, or related field

Strong understanding of core research methodologies, including agile approaches

Ability to synthesize consumer, cultural, and market insights into clear recommendations

Experience identifying emerging trends and translating insights into opportunities

Strong analytical skills to turn complex data into compelling narratives

Strong communication and presentation skills with ability to influence across functions

Comfort with fast-paced, dynamic environments and shifting priorities

Collaborative mindset and effectiveness in a matrixed organization

In this role you drive the Insights agenda for a European category, shaping consumer, shopper, and category understanding to guide brand str…

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📌 Senior Manager, Insights - Milano, Lombardia, Italy
🏢 Experteer Italy
📍 Milano