Experteer Overview In this role you will support the global customer database efforts for the Max Mara Group, implementing CRM guidelines to enable data-driven insights. You will work with cross-brand teams to ensure data quality, governance, and omnichannel analysis that informs Brand CRM policies. Your work will help deliver a centralized, high-quality customer view and measurable engagement, acquisition and retention metrics. You will collaborate on data visualization and present actionable insights to stakeholders, shaping data-driven decisions across the brands.



Retribuzione / Benefits * Manage and support CRM projects and the centralized customer database * Define and refine data collection and governance for omnichannel luxury brands * Analyze interaction and purchasing behavior using statistical methods * Ensure data quality and usability across channels * Apply standard metrics and KPIs to measure engagement, acquisition and retention * Develop and promote new consumer analysis metrics and behavioral cluster insights * Advance data visualization to facilitate understanding for internal stakeholders * Lead project management for assigned CRM initiatives and monitor post go-live phases Responsabilità * 2–5 years of relevant experience in marketing, sales and consumer analytics * Strong data analysis capabilities * Proficiency with Excel/Google Sheets (mandatory) and BI tools such as Tableau (desired) * Good English knowledge (B2) * Experience in fashion industry is a plus * Team-oriented attitude #J-*****-Ljbffr

📌 Brand Crm Analyst (Emilia-Romagna)
🏢 Experteer Italy
📍 Emilia-Romagna