Experteer OverviewAs Senior Marketing Manager for theatrical releases in Italy, you will lead strategic planning and activation roadmaps to maximize audience engagement and box office.
You will collaborate with cross?functional partners, including international teams, to ensure cohesive brand and creative execution across campaigns.
You drive local market insights, KPI definition, and innovative engagement tactics to stay ahead in a competitive landscape.
This role combines strategic leadership with hands?on execution, shaping Italy's theatrical marketing strategy and execution.
You will work closely with senior leadership and external agencies to deliver measurable impact and scalable results.
Retribuzione / BenefitsLead strategic planning and budget management across multiple high-profile theatrical releases in Italy
Develop territory-wide marketing strategies and long-term activation roadmaps for Italy
Conduct advanced local market analysis and competitive intelligence to inform strategy for Italy
Establish campaign KPIs and success metrics in partnership with senior leadership
Drive innovation in audience engagement methodologies and emerging marketing technologies
Mentor and guide junior marketing managers on strategic thinking and campaign development
Provide creative leadership across all marketing assets and brand touchpoints in Italy
Oversee localization strategies and coordinate with global International teams
Ensure brand consistency and creative excellence across concurrent campaigns in Italy
Lead relationships with creative partners and agencies in Italy




Approve and guide creative direction for high?stakes marketing initiatives in Italy
Develop comprehensive media strategies for Italy spanning traditional, digital, and emerging platforms
Lead negotiations and strategic collaboration with key media agencies and platforms for local campaigns
Cultivate and manage high?value brand collaborations and co?marketing opportunities
Collaborate with International Media leadership on global best practices and innovation
Optimize media spend efficiency across portfolio of local campaigns
Conceptualize and execute large?scale special projects, premieres, and marquee events in Italy
Manage complex stakeholder relationships across multiple external agencies in Italy
Lead cross?functional initiatives including Content Managers, PR, Digital, and International partners
Provide strategic xysqume guidance to distribution teams on theatrical positioning in Italy
Drive organizational alignment on local campaign priorities and resource allocation
Mentor junior team members and contribute to team capability development
Champion creative excellence and innovative problem?solving across the organization
ResponsabilitàProven track record managing complex marketing campaigns
Deep expertise in integrated marketing across traditional, digital, and experiential channels
Advanced stakeholder management skills across internal leadership and external partner experience
Exceptional strategic thinking, analytical, and presentation capabilities
Demonstrated ability to manage multiple high?priority projects simultaneously
Fluency in English and Italian
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📌 Senior Theatrical Marketing Manager, Amazon Mgm Studios Theatrical Marketing (Lazio)
🏢 Experteer Italy
📍 Lazio