ppWe are looking for a Senior Marketing professional who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product Marketing Division.
/p pIn this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.
/p pYou will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference.
As part of a cross?functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.
/p pThis position is designed for someone who thrives on responsibility: you will be entrusted with increasing autonomy, direct ownership of your product line's performance, and the opportunity to contribute to both strategy and execution.
From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.
/p pIf you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you.
Join us and help shape the future of Wolters Kluwer's Digital Solutions.
/p h3Your Responsibilities /h3 pAs the person responsible for the economic performance of your assigned product line, you will: /p h3Market Strategy /h3 ul liConduct in-depth market analyses—including trends, customer needs, and competitive dynamics— /li /ul pto ensure a customer-centric product offering with clear differentiation.
/p ul liContribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.
/li liDefine the Value Proposition and craft compelling, consistent, and impactful storytelling.




/li /ul h3Planning Go-to-Market /h3 ul liSet sales budgets and commercial targets by product and channel.
/li liDesign and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing.
/li liManage online and offline communication campaigns and produce high-performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events).
/li /ul h3Execution Performance /h3 ul liCoordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.).
/li liMonitor key business indicators and communication-campaign performance metrics.
/li liSupport training programs for sales channels and commercial teams.
/li /ul h3Your Profile /h3 pYou hold a degree in Economics (a Master's in Marketing Communication, Business Management, or Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in multinational environments.
/p h3You bring: /h3 ul liStrong strategic and operational marketing expertise.
/li liAn entrepreneurial mindset, proactivity, and a strong sense of ownership.
/li liProven project-management skills with the ability to coordinate cross-functional teams.
/li liSolid and up-to?date knowledge of digital marketing.
/li /ul pExcellent analytical, planning, multitasking, and problem-solving abilities.
/p ul liTeam spirit, strong communication skills, and a proactive, collaborative attitude.
/li liOutstanding writing and storytelling skills across multiple channels.
/li liHands?on experience with CRM systems, marketing?automation tools (e.g., Eloqua), AI technologies, and AI?based marketing tools.




/li liFlexibility, enthusiasm, and a hands?on approach.
/li liWillingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.
/li liFluency in English (C1 level), both written and spoken.
/li liAdvanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).
/li /ul h3What We Offer /h3 ul liHybrid model: 2 days per week in the office, 3 days remote /li liMeal vouchers: €8 per day /li liHealth insurance: coverage according to the applicable collective agreement /li liTraining development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities /li liWork from Anywhere: up to 20 days per year working remotely within the EU /li /ul pJoin Wolters Kluwer!
/p pBecome part of a global technology company that makes a difference every day.
/p pMake a difference.
If making a difference matters to you, then you matter to us.
/p pWe welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.
/p pWe look forward to meeting you!
/p h3Our Interview Practices /h3 pTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts.
Our interview process is designed to assess your individual skills, experiences, and communication style.
We value authenticity and want to ensure we're getting to know you—not a digital assistant.
To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process.
Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
/p pApplicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
/p /p #J-*****-Ljbffr

📌 Senior Product Marketing (Milano)
🏢 Wolters Kluwer
📍 Milano