04 ago
|
Experteer Italy
|
Parma
04 ago
Experteer Italy
Parma
pBarilla is seeking a senior Marketing AI lead to drive analytics and AI-driven transformation across content, localization, and governance.
You will own the Marketing AI roadmap, deliver pilots, coordinate Marketing, Digital, Data/Tech, Legal, and agencies, and ensure trustworthy AI practices.
/ppYou will build AI fluency in Marketing, localize content for markets, define GenAI KPIs, and ensure governance with guardrails while enabling scalable, compliant AI-enabled content workflows.
/p #J-*****-Ljbffr
📌 Global Marketing Ai Transformation Lead (Parma)
🏢 Experteer Italy
📍 Parma