04 ago
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Atlante
|
Milano
ppAt Atlante we develop EV charging stations to enable the transition towards zero-emission: empowering people to move freely in harmony with the planet.
We are building Southern Europe's largest fast and ultra-fast charging network, powered 100% by renewables.
Since our launch in Italy in ****, we serve EV-drivers at our ****+ stations across Italy, France, Spain, and Portugal.
/ppWe believe in progress, leveraging on cutting edge technology to accelerate the electric mobility revolution – especially with energy storage to enhance power from the grid.
We are proud of our digital platforms that ensure ease of use and full connectivity.
We are Atlanters: a group of passionate and dedicated people always thriving to deliver a reliable service and enjoyable experience to our customers.
/ph3Posizione: /h3pWe are looking for an bHead of Marketing Operations /b to lead the operational engine behind Atlante's marketing across Europe and myAtlante.
In this role, you will own the tools, processes, CRM, marketing automation, performance marketing setup and tech stack that enable country teams and product stakeholders to plan, launch, optimise and measure campaigns with speed, consistency and discipline.
/ph3Brief description of the role: /h3pYou lead Atlante's marketing operations function as a shared capability serving all European markets and myAtlante product team.
Reporting to the Chief Marketing Officer, you own the operational backbone (CRM, marketing automation, performance marketing, the marketing tech stack and the WATT) and you enable internal clients (Country teams and myAtlante) to plan, launch, optimise and measure their campaigns.
You make execution disciplined, consistent and measurable across markets.
/ph3Value Creation: /h3pYou create value by turning capabilities into outcomes for the people who use them.
By providing well governed tools,
standardised processes and hands on operational support, you let each market and myAtlante run faster and better campaigns at lower cost, with reliable execution quality and consistency across the European footprint.
/ph3Core Responsibilities: /h3ulliBuild, run and continuously improve Atlante's shared marketing capabilities: CRM, marketing automation and performance marketing, used by all markets and by myAtlante.
/liliOwn the governance of the marketing tech stack and the WATT: configuration, access, standards, integrations, tool level data hygiene, vendor management.
/liliEnable internal clients (Country teams, myAtlante) in planning, setting up, launching and optimising campaigns across CRM and paid channels.
/liliDefine and enforce operational standards: campaign workflows, QA, naming conventions, audience management, measurement tagging and consent compliance.
/liliCoordinate execution with central agencies and with the digital teams.
/liliExecute campaign optimisation actions (budget reallocation, audience and channel adjustments) based on the analysis and recommendations of the Data Analytics Manager.
/liliManage localisation of campaigns and assets across markets.
/liliManage the operational execution of the marketing budget at programme level, including agency and vendor spend.
/liliProvide the CMO with operational performance reporting and flag execution risks early.
/li /ulh3Requirements /h3ulliMaster's degree in Marketing, Business Administration, Economics,
Communications or related fields.
/lili10+ years of experience in Marketing Operations, Performance Marketing, CRM or martech roles, with proven hands on ownership of the tools (not only oversight).
/liliProven experience running shared marketing capabilities or a center of excellence across multiple countries.
/liliStrong, practical knowledge of CRM, marketing automation, performance marketing and the related delivery tooling.
/liliExperience coordinating external agencies and managing vendor relationships and operational budgets.
/liliExperience in technology, mobility, energy, infrastructure or fast growing international environments is a plus.
/liliStrong process, governance, stakeholder management and project management skills.
/liliFluent English.
/li /ulh3Governance Scope: /h3ulliArea of Responsibility: Marketing Operations /liliGeographic scope: Europe /liliKey interactions: CMO, Marketing Strategy, Communications, Pricing Partnership, myAtlante Loyalty, Marketing Data Scientist, Digital, Operations, Finance, Legal, HR, Country CEOs /liliExternal representation: agencies and martech vendors /li /ulh3Report to: Chief Marketing Officer /h3h3What We Offer /h3ulliThe opportunity to join an international, fast-growing company.
/liliA dynamic and collaborative environment where you can have a real impact.
/liliThe chance to work closely with different teams and gain exposure to both finance and operations.
/liliCompetitive gross annual salary starting from €65,000, plus a comprehensive benefits package.
/liliHybrid working model based in Milan.
/li /ulpThis announcement is addressed to both sexes, in accordance with Law ****** and Legislative Decree ********, and to people of all ages and nationalities, in accordance with Legislative Decrees ****** and ****** /p /p #J-*****-Ljbffr
📌 Head Of Marketing Operations (Milano)
🏢 Atlante
📍 Milano