Position: Trade Marketing Expert (Italy)

Position Reports to: Senior Trade & Marketing Manager – Southern Europe

Experience: 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.

We Offer: The salary range for the role is 40,000 to 48,000 EUR

Role Purpose The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.

This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.

Key Responsibilities

- Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
- Support and guide distributor sales teams with trade marketing expertise and tools
- Co-develop and implement customer and pharmacy activation plans
- Ensure excellent execution across the pharma/pharmacy channel and key accounts
- Monitor distributor performance and propose corrective actions where needed

Trade Marketing &

• Activation

- Develop and deploy trade marketing plans adapted to the distributor model
- Lead in-store activations, POS materials, and visibility initiatives
- Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
- Deliver compelling sales support materials and presentations

Promotions &

• Commercial Excellence

- Design and manage consumer promotions (bundles, contests, special packs)
- Drive promotional pack creation and assortment optimization in collaboration with distributor
- Ensure strong ROI and execution quality of all trade initiatives

Market Insights &

• Performance

- Track sell-in / sell-out performance and market data
- Conduct store checks,



distributor reviews, and competitor analysis
- Provide actionable insights to optimize trade strategy and activation plans

Cross-functional Collaboration
- Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
- Partner with distributor on forecasting and demand planning inputs
- Coordinate with regional teams to ensure consistency with EMEA strategy

AI &

• Digital Enablement

- Continuously explore opportunities to improve efficiency and impact through automation and AI-supported decision-making

Operational Excellence
- Manage product coding, POS materials, promotions
- Ensure timely execution and delivery of all trade activities

Candidate ProfileExperience
- 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher.
- Experience working with distributors or indirect sales models is highly preferred
- Background in healthcare, beauty, or pharmacy channel is a strong advantage
- Strong commercial acumen and customer focus
- Proven ability to work cross-functionally and influence externally (distributors)
- Excellent execution and project management skills
- Analytical mindset with data-driven decision-making
- Agility, ownership, and hands-on approach
- Digital curiosity and interest in AI-driven tools and solutions

Education
- Bachelor’s or Master’s degree in Marketing, Business, or related field

Success Factors
- Strong partnership with the Italian distributors and sales teams
- Excellence in pharmacy channel execution
- Ability to translate strategy into high-impact trade activation
- Effective use of data and AI tools to drive performance
- Maintaining sustainable workload and collaboration within the team

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

📌 Trade Marketing Expert (Milano)
🏢 LifeStyles Healthcare
📍 Milano