ppIn this role you own the end-to-end lifecycle of customer advocacy, identifying authentic narratives that demonstrate Cisco's business impact, accelerate deal velocity.
You build trusted relationships across customer organizations to understand their challenges, innovations and achievements, and spotlight how Cisco enables their success.
You translate insights into compelling multi-format customer stories for diverse audiences.
You partner with Sales, Marketing, Customer Experience, and Product to ensure customers have channels to share their stories, acting as the strategic advocate to drive measurable impact on deals and market position.
/p ul liDevelop and run multi-month storytelling programs for global customers, from strategy to content launch across channels /li liManage customer storytelling projects aligned to Sales, Product, and Marketing priorities /li liConduct deep-dive research on each customer relationship to identify differentiating story angles /li liAdvise on which customers can credibly support go-to-market initiatives, acting as liaison to Sales, Product, and Marketing /li liLead storytelling activation for regional Cisco Live events, including recruitment, interviews, content development, and on-site support /li liTrack and maintain customer contacts, implementations,



and storytelling engagements in the advocate management platform /li liMeasure content effectiveness against digital marketing KPIs /li liForecast budget needs and manage spend in compliance with financial policies /li li7+ years in customer-facing roles, preferably in customer marketing, advocacy programs, or B2B storytelling /li liExperience in fast-paced, technical environments (enterprise networking, infrastructure, AI, Cloud, or DevOps) /li liProven ability to build and execute advocacy strategies that support sales and marketing objectives /li liExceptional writing, editing, and interviewing skills with ability to synthesize technical data into engaging narratives /li liStrong organizational skills to manage multiple high-visibility initiatives and stakeholders /li liPassion for the voice of the customer and its impact on business success /li liThrives in dynamic environments and works well independently and in teams /li liProactive in seeking feedback to meet high standards and comfortable tackling new challenges /li /ul pIn this role you own the end-to-end lifecycle of customer advocacy, identifying authentic narratives that demonstrate Cisco's business impac... /p /p #J-*****-Ljbffr

📌 Emea Customer Advocacy Manager (Milano)
🏢 Experteer Italy
📍 Milano