We are looking for an experienced SEO / GEO content writer / editor with strong knowledge of the pet care space to join the team as a SEO Editor for PDG Media. This role will see the candidate write, edit, and publish SEO content across a portfolio of publications. This editor will commission SEO-optimised, high-quality editorial content for a range of internal and external publications, manage freelance writers, liaise with clients, build content calendars, and support our wider publishing team with the launch of an exciting new publication in the pet food space.

A passion for pets is crucial -- in an ideal world, you'll be a cat mum or dog dad yourself. We have a huge need at the agency to tap into a strong understanding of the pet care space and how it operates with regards to influencers, nutritionists, dog/cat groomers, and plenty more.

Experience with traditional SEO is crucial, while a strong understanding of how search is changing with regards to AI is of course necessary. Finally, you will be expected to be both highly organised and comfortable speaking to multiple sources, as well as building a network of trusted experts within the pet food / pet care industry. This role is perfect for someone looking to take their next step as an editor with a few years’ experience working in SEO -- with plenty of autonomy and ownership to truly lead the content strategy for one of our biggest clients.

This is a full-time, permanent, remote position, open to anyone based in Europe or the UK.

Responsibilities: As part of the PDG Media team, you will report into the Group COO to: Draft and edit insightful, SEO-optimised industry content for our clients Regularly analyse content trends around pet food / pet care to keep your finger on the pulse of the industry

Commission content from freelance writers on a regular basis to get ahead





Ideate based on keyword gaps for our audience (experience with Semrush/Ahrefs or similar will be a huge plus)

Interview pet food / pet care sector professionals (vets, pet food brand owners, dog groomers) to learn about their experiences and thoughts.

Develop & implement a consistent keyword strategy for content across all publications

Schedule content on our CMS (WordPress)

Manage the content calendar – you will need to be extremely diligent and organised to do so

Organise your own workload effectively

Communicate regularly with in-house and freelance writers, editors, social media professionals, and designers Skills/experience: Essential: Minimum of 2 years’ experience producing SEO content in a fast-paced environment – used to managing multiple content calendars

Deep passion for pets, ideally a pet parent yourself with a furry friend whom you routinely spoil

Experience with tools for keyword research and content ideation such as Semrush/Ahrefs, ATP/Ubersuggest

Strong understanding of both traditional search and AI search principles

Strong command of analytics tools like GA4 (AccuLLM or any other AI-focused tools are a hue premio)

Degree-level education in a relevant discipline (e.g. English, Media, Journalism, Communications etc)

First-class written English

Outstanding organisational skills

Strong communication skills (written and verbal)

Good interpersonal skills, with the ability to liaise with writers and editors from all around the world Desirable: Experience with project management tools such as Jira, Asana, Notion or similar

Experience working in pet food / pet care (e.g. veterinary, pet care brand, dog groomer, etc)

Good experience of specialty coffee (e.g. working as a barista or coffee roaster)

Additional language (e.g. Spanish, French, Italian) If interested, please email [email protected] with a CV, writing examples, your notice period, and your salary expectations in EUR.

📌 SEO/GEO Editor (Pets) (Italia)
🏢 PDG Media
📍 Italia