The Senior Brand Manager is the key strategic partner to the Head of Marketing, responsible for brand strategy, business development, prioritization, and resource allocation. The role leads the development of annual and long‐term strategic brand plans for Italy, working closely with cross‐functional teams and global/regional brand partners. The working style for this role is 4 days working from the office with Fridays working from home.

What You Can Expect

Develop and implement the Marketing Plan for Jack Daniel's Family of Brands Deliver a comprehensive diagnosis of brand performance, opportunities, and competitive dynamics. Define marketing priorities, objectives, strategies, action plans, and KPIs. Build strong collaboration with global brand teams to align on long‐term strategic direction and contribute to global strategy development, given the importance of the Italian market.

Lead the media agenda, ensuring relevant communication across all key touchpoints. Work closely with Trade Marketing and Sales to align priorities and activities across Off‐Trade, On‐Trade, and E‐Commerce, sharing a unified agenda. Lead the development and flawless execution of campaigns and activations with external agencies, ensuring compliance with BF guidelines and legal requirements.

Continuously track and improve brand activation quality and brand experience delivered in market. Act as the brand guardian, ensuring all consumer and customer communication is consistent with brand rules and compliant with Italian regulations. Actively seek consumer, brand, and business insights to inform strategy and identify emerging trends.

Lead consumer research in collaboration with Insight team. Conduct regular market visits (on‐trade and off‐trade)



to gather observations and strengthen market understanding.

Financial Management

Support the management and delivery of the P&L; for Jack Daniel's Family of Brands in Italy, in collaboration with Finance and Head of Marketing. Lead the development of the A&P; budget required to deliver agreed targets, ensuring optimal allocation and regular tracking. Be an expert in the financial elements impacting the P&L; and investment efficiency.

Team Management and Development The Senior Brand Manager Manages 1 Brand Manager Develop and motivate team members, ensuring high engagement, strong communication, and a results‐oriented mindset. Provide coaching, training, and professional development aligned with BF values. Ensure effective onboarding and continuous improvement of marketing capabilities.

Promote collaboration, creativity, and best‐in‐class execution across the team.

Internal Stakeholder Management

Build strong relationships with Sales, Trade Marketing, Finance, Supply Chain, Accounting and Legal.

Communicate Jack

Daniel's strategy internally and bring commercial teams on board. Share learnings and insights across departments to strengthen cross‐functional collaboration.

Strategic Planning: 40% Brand Plan Implementation: 30% External/Internal Stakeholder Management & Alignment: 20% Business Analysis: 10% What You Bring To The Table Demonstrable experience in FMCG marketing, preferably in Spirits.



Strong experience in developing and executing TTL communication plans (ATL, digital, social, PR). Solid business acumen, understanding of P&L; and budget management.

Experience managing agencies, creating briefs, and providing constructive feedback. Proficiency in Nielsen analysis and market data interpretation.

Experience developing media plans and tracking KPIs. Fluent in English, oral and written. Italian is equally important (but not mandatory) Experience in beverage and premium brands. Strong understanding of the Italian On‐Trade channel dynamics.

Experience in digital and social media campaigns. Knowledge of e‐commerce and omnichannel strategies. Portfolio management experience. Superior communication skills (influencing, listening, presentations, written). Strong analytical skills, commercial savvy, and solution‐oriented mindset.

Who We Are We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience.

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. xrdztoy It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division Marketing

📌 Senior Brand Manager - 12 Month Fixed Term Contract (Milano)
🏢 Brown-Forman
📍 Milano