Overview
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The Area Sales Manager will drive the growth of our protective coatings portfolio across North Italy (Lombardy, Piemonte, Liguria, and Emilia-Romagna), with full ownership of achieving ambitious revenue targets.
The successful candidate will demonstrate a strong command of the full sales cycle—from proactive prospecting and strategic relationship-building to effectively closing deals.
They will leverage excellent negotiation skills and the ability to communicate our value proposition in a compelling, clear, and professional manner, fostering strong customer partnerships and consistently delivering results.
Responsibilities
Promote and sell the Protective Coatings portfolio, aligning solutions with customer needs
Achieve sales targets through proactive business development and effective sales execution
Identify new opportunities and build strong relationships with clients and key stakeholders
Plan and execute territory strategies, adapting based on market feedback and performance
Maintain high levels of customer satisfaction while developing existing accounts
Manage the full sales cycle: prospecting, qualification, negotiation, and closing
Deliver product demonstrations, proposals, and tailored quotations
Leverage events, trade fairs, and presentations to grow the sales pipeline
Collaborate internally and monitor market trends and competitor activity
Qualifications
3–5 years of sales experience, ideally within the Protective Coatings market in Italy
Strong communication, negotiation, presentation, and organizational skills
Proficient in CRM tools and MS Office
High level of integrity and professionalism
Ability to work effectively from a home office environment
Fluent in Italian (native) and English




Based within the assigned sales territory
About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters.
Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger.
Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results.
Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people.
Our people are behind the strength of our success, and we invest and support you in:
Life ... with rewards, benefits and the flexibility to enhance your health and well-being
Career ... with opportunities to learn, develop new skills and grow your contribution
Connection ... with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create YourPossible
Eligibility to Work
You will need to provide proof of right to work.
xysqume It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.
Equal Opportunity Employer
An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
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📌 Area Sales Manager - Protective Coatings - North Of Italy (Bardi)
🏢 Sherwin-Williams
📍 Bardi