About the Role

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We are looking for an experienced Channel Sales Manager to build and lead our Italian market business for high-voltage lithium electric forklifts. Based in Italy, you will own end-to-end channel development, dealer management and channel revenue growth.

This is a greenfield opportunity to structure the Italian market from scratch — recruiting and empowering local dealers, driving channel sales, and establishing our brand presence in one of Europe's key industrial markets. Frequent regional travel required.

Key Responsibilities

- Channel Development & Network Building

- Identify, recruit and onboard qualified dealers/distributors across Italy in the material handling, logistics and construction machinery sectors
- Build a tiered channel network covering key industrial regions, expanding market coverage and penetration
- Negotiate and sign agency agreements, defining commercial terms, targets and responsibilities aligned with company strategy

2. Channel Sales & Target Delivery
- Develop and execute the annual channel sales plan for Italy; consistently achieve and exceed revenue, order and market share targets
- Work closely with dealers to drive pipeline generation, support key deal negotiations, and close major opportunities
- Monitor channel sales performance, track KPIs (orders, revenue, payment collection, inventory turnover) and take corrective action when needed

3. Dealer Management & Enablement
- Manage the full dealer lifecycle: onboarding, training, performance review, incentive design and capability upgrading
- Provide dealers with product, pricing and sales methodology training; equip partners with tools and resources to sell effectively
- Conduct regular business reviews with top dealers,



align on quarterly targets and resolve operational or commercial issues

4. Market Intelligence & Strategy
- Conduct ongoing market research on Italian material handling trends, competitor activities and customer demand shifts
- Analyze pricing, product positioning and channel strategies of competitors; provide actionable insights to headquarters for strategy optimization
- Identify new industry verticals and application scenarios for electric forklifts

5. Key Account & Project Management
- Support dealers on strategic end-customer projects and large bids; lead cross-functional coordination for key account development
- Manage 3+ cross-border sales projects full-cycle from lead qualification to delivery and payment collection
- Maintain direct relationships with strategic end customers and major rental fleets

6. Cross-functional Coordination
- Liaise with headquarters teams (supply chain, after-sales, product, finance) to ensure on-time xrdztoy delivery, technical support and smooth order fulfillment
- Ensure channel operations comply with company policies, local regulations and commercial compliance standards

Requirements

Must Have

- Bachelor's degree in Mechanical Engineering, International Trade, Business Administration or related field
- 6+ years of channel sales / dealer development experience in forklifts, construction machinery or industrial equipment; proven track record of growing channel revenue
- Existing network of dealers or industry contacts in Italy preferred
- Fluent in English and Italian (business negotiation level); Spanish or Portuguese is a plus
- Strong negotiation, presentation and cross-cultural communication skills
- Hands-on experience with CRM systems for pipeline and dealer management
- Self-driven, results-oriented, able to work independently and travel frequently across Italy

📌 销售经理 (Como)
🏢 Sany Group
📍 Como