As Sales Area Manager for GEA Bakery, you drive profitable growth in your territory by leading strategic sales efforts and building strong key accounts. You'll collaborate with Front Line Sales, customers, and cross-functional teams to craft value-based proposals and manage a robust pipeline. You'll guide complex opportunities from discovery to close, ensuring long-term customer value and target achievement.

This role offers international exposure, cross-functional impact, and a path to grow with a global leader.

Top Employer certification well-being and development competitive salary (70,000–100,000)

opportunities for growth global exposure

Develop and execute territory growth plans aligned with strategic objectives

Drive customer engagement and build relationships with key decision makers

Lead complex sales opportunities with Front Line Sales and internal stakeholders

Coordinate account development plans for strategic and key customers

Manage opportunity pipelines, forecast accuracy and CRM discipline

Develop customer-focused value propositions based on productivity,



performance and Total Cost of Ownership

Coordinate cross-functional resources across Application Management, Product Management and Technical Offer teams

Lead commercial negotiations ensuring profitability and long-term customer value

Deliver Order Intake, Revenue, Margin and growth targets

Provide market insights and Voice of Customer feedback to support innovation and future business development

Degree in Engineering, Business or a related discipline

Minimum 5 years of experience in B2B capital equipment sales, business development or project-driven environments

Proven success in managing complex sales cycles and strategic customer relationships

Strong commercial acumen, negotiation skills and business mindset

Experience working in international and matrix organizations

Familiarity with CRM platforms, pipeline management and sales forecasting

Fluent English; additional languages are considered an advantage

📌 Sales Area Manager (West Europe) (Torrebelvicino)
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📍 Torrebelvicino