In this role you lead Barilla's Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and governance. You own the Marketing AI roadmap and translate it into deliverables with pilots and scale, coordinating Marketing, Digital, Data/Tech, Legal, and agencies. You enable practical AI usage at pace with trustworthy governance and measurable outcomes, shaping cross-market execution and knowledge sharing.

You'll build AI fluency in Marketing and ensure responsible use of GenAI.

competitive compensation package welfare and benefits offer opportunity to work in a global team permanent contract

Own the Marketing AI roadmap and delivery plan with priorities, pilots, adoption and scale

Develop AI-enabled content workflows and an AI content engine across copy, images, and assets

Localize content for markets including language and regulatory constraints with defined briefs and approvals

Embed guardrails and disclosure practices for GenAI-generated content and align agencies on use

Oversee SEO/GEO/AEO agenda and share knowledge across markets with coordinated execution

Translate GEO evidence into a content influence plan to improve trusted citations

Define GenAI-related KPIs,



establish tracking and reporting rhythms, and connect insights to action

Ensure AI use cases follow governance, approval flows, checklists and trustworthy AI principles

Create do/don't guardrails for Marketing and agencies considering ethical and reputational aspects of GenAI

Degree in Marketing, Digital, Data/Analytics, Business or a related field

Proven experience leading AI-enabled marketing initiatives including content workflows and performance optimization

Strong understanding of SEO to GEO/AEO shifts and how content influences AI-generated answers

Experience managing cross-functional stakeholders and external partners with an execution-first mindset

Knowledge of AI governance and trustworthy AI in real workflows

Strong communication, project management and stakeholder management skills

International or global team experience is a plus

Willingness to travel abroad

Ability to manage complexity, ambiguity and multiple priorities In this role you lead Barilla's Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and go...

📌 Marketing AI Adoption Senior Manager (Parma)
🏢 Altro
📍 Parma