Politecnico di Milano invites applications for a research role focusing on consumer behavior in innovative supply contexts, analyzing the cognitive and emotional determinants of purchasing decisions. The work uses a multi-method approach, integrating self-reported, behavioral, and objective measures of individual reactions to refine interpretative models of purchasing behavior and the consumer experience.
Applicants, including Italian or foreign scholars, with a PhD or equivalent qualification,
📌 Consumer Responses to Marketing Stimuli: Real & Digital (Roma)
🏢 Altro
📍 Roma