Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions.

In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets. As part of our growth, we are now recruiting a new Brand Manager CHC/OTX to join our growing CHC/OTX Business Unit!

The Brand

Manager CHC/OTX will be responsible for developing and executing marketing strategies for assigned brands, managing the product lifecycle, driving commercial performance, and ensuring the successful implementation of integrated communication campaigns targeting both consumers and healthcare professionals. Develop and execute marketing strategies for assigned OTX brands. Manage the product portfolio, including launches, lifecycle management, pricing, and innovation opportunities.

Lead integrated communication campaigns targeting consumers and healthcare professionals across traditional and digital channels. Analyze market trends, competitive landscape, and business performance to identify growth opportunities.



Monitor key business indicators, sales performance, market share, and ROI.

Manage brand budgets and support P&L; analysis to ensure profitability objectives are achieved. Partner with Sales, Medical, Regulatory, Finance, and external agencies to ensure effective execution of marketing plans. Support medical education initiatives, congress participation, and KOL engagement activities.

Ensure compliance with all applicable pharmaceutical and OTC regulations. Bachelor's Degree in Marketing, Business Administration, Medicine, Pharmacy, Life Sciences, or related field (required). Postgraduate degree or specialization in Marketing, Product Management, or related fields preferred.

Previous experience as an OTX Product Manager, Pharmaceutical Marketing professional. Any commercial role within the healthcare industry is welcome.

Experience developing campaigns across POS, digital, social media, video, and influencer marketing channels. Strong understanding of P&L; management, ROI analysis, and budget management.

Experience with CRM platforms, data analysis, and sales reporting tools.

Advanced

Excel and PowerPoint skills.

Advanced

English proficiency. Communication & Influence Cross-functional Collaboration We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

📌 Brand Manager CHC/OTX (Milano)
🏢 ALFASIGMA
📍 Milano