Overview Join to apply for the Marketing Retention Specialist Italy role at Warner Bros.

Your New Role

We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Italy team. This role sits within the EMEA Retention team , reporting into the EMEA Retention CRM Director . You will play a key role in launching HBO Max in the Italian market and driving ongoing customer engagement and retention.

With a strong focus on CRM, you will design and execute campaigns that keep our users excited, loyal, and deeply connected to our stories.Your Role Accountabilities Develop and execute CRM and retention campaigns for HBO Max Italy, across email, push notifications, and in-app messaging.Partner with CRM, Brand, Content, Product, and Analytics teams to deliver personalized, data-driven customer journeys.Monitor performance metrics, analyze customer behavior, and optimize campaigns for engagement and churn reduction.Explore innovative retention mechanics such as gamification, loyalty perks, and localized campaigns tailored to the Italian market.Stay on top of industry trends in streaming, digital marketing, and entertainment to continuously evolve our approach.Skills and Experience Required Min 2 years of experience in CRM, retention marketing, or lifecycle management, preferably in streaming, digital,



or subscription-based businesses.Passionate about entertainment, streaming, and digital storytelling.Curious, creative, and eager to experiment with new ideas while staying data-driven.Strong analytical and problem-solving skills, with experience using CRM platforms and analytics tools.Excellent communication and collaboration skills, fluent in English and Italian.You'll have the opportunity to shape how fans discover, experience, and stay engaged with our platform—from launch day and beyond—while also growing your expertise within an international team that's redefining retention marketing for the streaming era.Being an equal opportunity employer means we consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.If you are viewing this in a system, please ensure it reflects the current role details and excludes extraneous content. #

📌 Addetto/a digital marketing (Milano)
🏢 Warner Bros. Discovery
📍 Milano