SATO is a leading global provider of Auto-ID solutions that connect people, goods and information. It serves a diverse range of sectors to streamline operations, empower workforces and help customers reduce their environmental impact. Integrating auto-ID technologies with hardware as solutions, we tag identifiers to things and people at the site of business operations and feed data to IT systems for processing.

ROLE PURPOSE

The Consumable Sales Specialist is a commercial role dedicated to developing SATO’s recurring consumables business (labels, tags, ribbons, wristbands, RFID and linerless media) across the Italian market. The role owns the full consumables sales cycle, from technical qualification of the application to closing the deal, positioning SATO as a solution and consulting partner rather than a commodity supplier.
Consumables are recurring by nature and represent the most defensible, highest-margin growth lever for the Italian branch. The Specialist maximizes consumables attachment to the installed base leveraging SATO’s real differentiation: application expertise,



media quality, European production and rapid stock availability, rather than commoditized hardware.

PRIMARY RESPONSIBILITIES
- RFQ management — act as the single point of qualification for incoming customer requests for quotation. Capture the essential technical parameters to prevent mis-specification and protect retention.
- Technical media selection — translate the customer’s application need into the correct combination of the labels and ribbon materials, moving SATO from selling a product to selling a solution.
- Interface with SATO production plants and external suppliers — act as the bridge between customer and supply chain.
- Sales closing — conduct the negotiation to close the deal.
- Bundle & attach-rate development — promote printers + consumable starter-kit bundles on every hardware sale, proposing media/ribbon kits calibrated on the printer model sold.

SECONDARY RESPONSIBILITIES

📌 CONSUMABLE SALES SPECIALIST (Italia)
🏢 SATO Europe
📍 Italia