**Company Description**
**Job Description** Scope** Drive the tactical implementation of the Brand Strategy, according to global and local process and procedures. **Main Responsibilities** **Business & Financial Acumen**
- Be aware of the Brand Financial processes: - Budget allocation and monitoring
- Monthly performance analysis
- Brand S&OP; preparation
- 1-year Financial Plan & Long-Range Plan. **Analysis to Insights** Execute: - Market & Brand Analysis and Market Research
- Trends monitoring and Market/Competitive/Customers actionable insights collection. **Customer Strategy**
- Support the development of the Brand & Functional Plan, in alignment with the Brand strategic framework. **Marketing Mix Optimization**
- Implement all activities related to the Functional Plan
- Provide an innovative, patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives. **Effective Engagement**
- Support the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
- Contribute to the execution of the In-Field team excellence main processes and collaborate to ensure the understanding of their purpose from the Infield team. **Internal & External Stakeholder Alignment**
- Build strong relationships with internal stakeholders.




- Demonstrate a deep understanding of the external stakeholders needs and behaviors through effective presence on the field and robust connection with In-Field Team. **Main Stakeholders**
- External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
- Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team **Qualifications** Skills and Experience**: - Degree level education (or equivalent), preferably Life Sciences or Economics
- Minimum 2 years of relevant marketing experience with proven track record of success within Biotech/Pharma/FMCG
- Strategic Thinking attitude
- Excellent analytical and communication skills
- Proven working knowledge of healthcare environment
- Project Management skills
- Local and international mobility
- English language proficiency verbally and in writing **Preferred**
- Infield Experience
- Experience in Marketing/Brand Management role, ideally within Immunology
- Product launch management experience **Additional Information** US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

📌 Brand Manager RHeumatology (Roma)
🏢 Abbvie
📍 Roma