Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltadol, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category-defining brands (such as Sensodyne, Parodontax, Voltaren, Multicentrum, Betotal, Polase and Rinazina) built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. About the role We are looking to hire a Consumer&Business; Insights&Analytics; for Italy market, based in Milano. The role will leverage the power of combined market data (sell-out, consumer panel), market research and investment effectiveness to accelerate the business performance and drive a sustained profitable growth across our portfolio of categories and brands in Italy. This is a pivotal business-partner role that will help strenghtening the external focus via market and consumer intelligence, and will help informing advertising&promotion; choices based on a thorough embedding of marketing mix modelling outputs.
- Footprint: 70% quantitative, 30% qualitative
- Time Budget: 50% data (marketing mix modelling, market data, consumer panel) 50% market research Key responsibilities 1.
Craft the annual Insights&Analytics; plan required to drive the strategy and activation in Italy 3. A-Z management of market research studies 4. Agency management (across sell-out database, consumer panel and market research) 5. Mine existing data capabilities (ie longitudinal needxresponse, Always-on brand tracking) to provide fresh angles vs. routine analysis by marketers 6. Craft cross-categories/company-level/portfolio analysis to provide insights on competitor’s strategies and tactics 7. Partner in annual strategic plan/brand plan work ensuring local data&insights; are captured throughout 8. Co-responsible for budget management&tracking; Qualifications and skills Essential
- 10-15y business partner experience in similar roles, preferably in Fast Moving Consumer Goods / Fast Moving Consumer Healthcare manufacturers.
- Bachelor Marketing Management / Business Management / Management Economics.
- A master in social sciences or statistics is a plus. Functional skills: - Business acumen
- Proven expertise across analytics (marketing, sales, media metrics) and market research (survey, research tools and platforms esp. quantitative studies) and hands-on experience with analysis of these data into action
- Good balance among analysis and synthesis: able to draw conclusions and formulate powerful recommendation to the business
- Has a knack for seeing patterns in sprawling data sets and agility to cross-connect a variety of data sources
- Strong project management,
organized, with proven experience of planning complex schedules of activities
- Highly accurate with data and budget management
- Excellent Italian proficiency
- Very good English proficiency
- The knowledge of the pharmacy channel is a plus
- Media analytics expertise is a plus Soft Skills
- Personal Drive&Energy;
- Self-developer, resilient
- Relationship-builder with strong interpersonal skills
- Proactive in taking the initiative to grasp opportunities and achieve results
- With a keen attention to details
- Curious to go beyond the obvious
- Comfortable within a structured and fast-paced matrix environment
- Confident in walking untraced pathways, with a desire to shape
- Strong teamwork and agility to work across boundaries
- Excellent communication (oral and written) Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable
📌 Insight & Analytics Lead Italy (Milano)
🏢 Haleon
📍 Milano