Core Responsibilities
Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and executing holistic marketing strategy and plans for some of key initiatives/projects assigned
Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives
Pursue Market/Client Understanding and fully utilize data for everything we do
Client-centric Marketing Strategy & Plan
Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan's business and its various aspects (competition, target clients, products, communication, etc.)
Translate consumer and data insights into brand action plans that can generate a positive impact on business results
Develop annual marketing plan inclusive of media,



production and operation of advertising and other marketing communication programs
Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners
Media Planning, Execution & Effectiveness Evaluation
Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
Lead planning and delivery of Tiffany Japan's media plan in alignment with the company's business strategy and priorities
Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs – Media mix to include all formats an

📌 Director-Brand Marketing (Italia)
🏢 Beni di consumo e di lusso / Moda
📍 Italia