The Brand CRM Analyst is responsible for supporting customer data management and analytics activities for all Max Mara Group brands at a corporate level. It implements the guidelines of the Brand CRM Director and the Data Scientist in order to implement the construction of a centralized customer database at WW level for some brands of the Group. It has a holistic vision of the consumer, the result of an approach of excellence. The quality of service and the integrated approach to interaction become the levers of perception as a reference benchmark for some brands belonging to the Group. The role has a strategic vision of the company and is able to bring out interesting data‐driven insights and implement effective data‐driven Brand CRM policies. The main role objectives therefore refer to the support and management of the customer database
Key Responsabilities:
Takes care of the data analysis and contributes to the definition of the data collection process for luxury brands from an Omnichannel perspective




Analyze and profiles the interaction and purchasing behavior of consumers through appropriate statistical analysis methodologies
Reviews the data in order to guarantee its quality
Verify the data governance and usability of the data through the different channels
Uses standard metrics and KPIs to measure consumer engagement, acquisition and retention processes, from an omnichannel perspective
Be able to promote new consumer analysis metrics, as knowledge of processes, consumers and markets grows, from an evolutionary perspective
Develop strategic thinking on data visualization issues, in order to promote understanding of the behavioral clusters identified by internal stakeholders
Independently manage parts of assigned CRM projects, reporting to the CRM Director on: progress, any critical issues identified and other emerging but unforeseen issues
Adopt a project management oriented approach in order to respect deadlines and expected standards
Supervise the assigned p

📌 Brand CRM Analyst (Italia)
🏢 Altro
📍 Italia