As a Key account Manager, you will be in charge of all the assigned account related business management which is including national joint sales forecast, obsolete management, and also customer account receivable reconcile & order management as well. This role will be working closely with cross functional team and regional sales directly to achieve sales target in all manners.
Main Responsibilities:
Sales Strategy
Propose the planning for the assigned customers at the central level to implement the strategic goals set for the business growth
Propose commercial policy, trade terms and customer plans
Sales Forecast, Budget and Objectives
Proposes a Sales Budget (volumes, trade spending, etc.) for the Regional Snack Key Accounts assigned
Allocate KA volumes and trade spending budgets to regions
Monitors Sales Targets achievement on monthly bases and proposes to national KAM revision where necessary (volumes, value, profits)
Customer Plans for the customers assigned
Analyzes current Customer Performance and defines future Business Opportunities




Defines Customer-specific Goals and Strategy
Develops SWOT Analyses & Performance Reviews by Customer
Defines Action Plan by Customer
Continuously Monitors Customers Performance
Take actions on issues with credits
Review regional proposals on Key accounts and conform compliance with commercial policy;
Negotiation Activities with the customers assigned
Defines and Negotiates Contracts with the Customers assigned
Develops with the support of Trade Marketing, specific Sales Arguments to achieve the Strategic Goals of the customers assigned
Negotiates with customers the Annual / Session Promotion Plan according to Marketing plan
Negotiates implementation of planogram and position at central level, and provides support and guidance to sales field for local implementation.
Trade Spending for the customers assigned
Keeps Trade Spending within the Guidelines established by the Ferrero Commercial Policy
Ties Trade Spending to specific Busi

📌 Regional Snack Key Account Manager (Italia)
🏢 Beni di consumo e di lusso / Moda
📍 Italia