ppExplora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. /p pAn exciting opportunity exists for a talented Marketing Automation Professional to join our newly created luxury travel brand Explora Journeys and to support in the development and setup of direct marketing communications. This role is based in the office of Milan. /p h3Key Accountabilities /h3 ul libAutomation Tasks /b ul liSupport the Automation Manager in managing the Marketing Automation tool (Salesforce Marketing Cloud) and be responsible for tool performance, stability, folder organization, compliance, update and adjustments including the management of potential add-ons; /li /ul /li libData Management Segmentation /b ul liBuild and maintain complex audience segments using SQL queries within Automation Studio and Query Activities; proficiency in multi-table JOINs, subqueries, window functions, and set operations /li liDevelop and manage AMPscript logic for dynamic content personalisation, conditional rendering, and real-time data lookups at send time /li liImplement and maintain Salesforce Marketing Cloud’s native preference centre and consent management framework, aligned with GDPR, CASL, and CAN-SPAM requirements /li liDefine and enforce data retention policies within SFMC, managing Data Extension purging schedules and maintaining a clean, performant data layer /li liSupport integration data flows from external sources (e.g., reservation system, booking platforms) via SFTP file imports, API-triggered sends, and Automation Studio file transfer activities /li /ul /li libCampaign Journey Execution /b ul liDesign and deploy multi-step, multi-channel customer journeys in Journey Builder, leveraging Entry Sources such as Data Extensions, Salesforce Data, API Events, and Audience Builder segments; /li liSupport the set‑up of triggered communications and customer journeys; /li liConfigure and manage A/B and multivariate tests across subject lines, content blocks, send time optimisation (STO),



and Einstein Engagement Frequency recommendations; /li liImplement and maintain preference centres and unsubscribe workflows, ensuring compliance across all SFMC Business Units and subscriber lists; /li liManage email tagging and be autonomous with html fine tuning of template elements; /li liSupport the identification of opportunities to improve the way Explora is leveraging Marketing Cloud functionalities; /li liSupport the Marketing team in the updating of the communication plan; /li /ul /li libAnalytics Reporting /b ul liSupport the CRM team in the monitoring of database composition and segments update; /li liMonitor direct marketing performances, support Marketing Automation reporting and pro‑actively identify improvement areas and suggest improvement actions; /li liLeverage Einstein Analytics features within SFMC: Engagement Scoring, Send Time Optimisation, Einstein Content Selection, and Predictive Intelligence; /li liTrack and analyse deliverability KPIs (inbox placement rate, bounce rates, spam complaint rates, sender reputation) and implement remediation plans; /li /ul /li libProject Management /b ul liSupport project management activities implied with the setup of the direct marketing campaigns, such as interacting with internal stakeholders during the briefing phase, interacting with external partners during materials creation and collection phase, and support the internal validation process; /li liSupport the CRM Automation Manager in platform roadmap planning, identifying opportunities to leverage new SFMC releases and third‑party add‑ons; /li liMaintain comprehensive internal documentation: SFMC data dictionary, journey maps, campaign naming conventions, folder taxonomies, and operational runbooks; /li /ul /li /ul h3Qualifications /h3 ul li3–5 years of hands‑on Salesforce Marketing Cloud experience, with demonstrable expertise across: ul liJourney Builder: multi‑step journeys, branching logic, goal/exit criteria, re‑entry settings /li liAutomation Studio: SQL Query Activities, File Transfer, Data Extract,



and scheduled automation chains /li liEmail Studio: Content Builder, Template Language (AMPscript), Guided Send, and A/B testing /li liContact Builder: data model design, attribute groups, cardinality, and population configuration /li liSFMC Administration: Business Unit management, Security Settings, Marketing Cloud Connect /li liFamiliarity with CRM systems, preferably with Salesforce; /li /ul /li /ul h3VISA Requirements /h3 pRight to work in Italy. /p h3What we offer /h3 pIn compliance with the applicable pay transparency legislation, the following information is provided regarding the initial compensation foreseen for the position. /p pContract /p ul liType of contract: Permanent /li liApplicable Collective Labour Agreement (CCNL): “Addetti agli uffici ed ai terminals delle società di navigazione che esercitano l’armamento privato”, sez. personale di terra /li liGross annual salary (RAL): between €32,000 – €39,000 gross per year, paid over 14 monthly installments /li liMeal vouchers: worth €8 per on‑site working day /li /ul pThe offer in terms of salary will be determined based on the candidate’s professional experience, technical competencies, and the level of autonomy and responsibility assigned to the role. /p pWelfare Wellbeing /p ul liHealth Insurance /li liLearning opportunities /li liFlexible work hours organization /li liEmployee Assistance Programme /li liProductivity award /li liDiscounts Partnerships within the MSC group /li /ul pWe offer a range of Welfare Wellbeing Initiatives as well as benefits including Productivity award, Health Insurance, Learning opportunities, flexible work hours organization, Employee Assistance Programme, Discounts Partnerships within the MSC group. /p pOur commitment /p pWe are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long‑term positive impact on our guests, our employees and our planet. /p pReady to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here! /p /p #J-18808-Ljbffr

📌 CRM Automation Specialist (Milano)
🏢 EXPLORA JOURNEYS
📍 Milano